Contests are a great way to boost your traffic and helps
with recommendations and repeat visits.
One way I incorporate contests into boosting traffic is by
a referral program I have. If you notice I have a small form
on just about every page of my site that allows visitors to
recommend their friends to our site. The program sends out
an email describing the site and a thank you to the referrer.
The program also sends me an email with both the referrers
and referrals email addresses. The program then writes both
email addresses to a text database. At the end of each month
I take all the email addresses from the referral database
and draw one out to win whatever it is I happen to be offering,
many times it's advertising slots.
The great part about the referral contest is that the only
way to be eligible for the prize is to refer someone. As a
greater incentive I offer one entry to both the refer and
referral. The response is always good and the amount of personal
referrals and word of mouth advertising I receive far outweigh
the cost of whatever it is I am offering.
You can also incorporate a similar system into newsletter
sign ups. All referrers can be entitled to an entry for every
new subscriber and so.
Tracking can be as simple as writing down a persons email
address or going all out and installing a custom tracking
system. I use a mixture of both. Use your imagination and
see what you can come up with.
A random contest run through your newsletter subscriber base
will greatly improve word of mouth advertising for you. People
love to win things and winning by surprise is a double bang!
Just think of the referrals you will get if you pulled a winner
out of the blue with no notice!
Source: "David Seitz of http://www.associatesearch.com"