Have you ever heard the adage, "the customer is always right?"
Yes? Well, it doesn't apply to home business owners and entrepreneurs.
No, I haven't lost my marbles. It's true. This CAN NOT apply
for home-based businesses, and you'd better believe I'm going
to tell you why.
NOTE: Before you go and get "boot happy," realize
that this article is NOT to be followed as standard customer
service procedure. It should be used with care, VERY rarely,
and hardly at all. Knowing how to deal with difficult customers
is imperative for quality customer service.
A small business owner simply can not afford to treat all of
his or her prospective customers with the same level of service.
Why? It's simple. Home business owners need to be selective,
to a degree, in order to keep business running smoothly, and
to satisfy the prospects that DESERVE satisfaction.
You have to become the type of business owner that would
rather kick a few of the "bums" to the curb and give other
customers excellent service, than to try to please everybody
all of the time ... which just isn't going to happen. By adopting
a rule of "the customer is always right," home business owners
are setting themselves up for financial suicide ... and here's
A home business is usually very small, and is ordinarily
run by only ONE very dedicated person. And, no matter how
much they'd like to think so, this one person can't be all
things to ALL people. For this simple reason, entrepreneurs
run a very high risk of spreading themselves too thin and,
when this happens, business is sure to suffer.
"So, how do I avoid this," you ask? It's simple, really.
1. Target your advertising to attract the RIGHT kinds of
customers. The "good" kind. ;-)
Avoid using hype and never, ever, under ANY circumstances,
advertise your business or service to be better than it actually
is. If you advertise to people that are looking for hyped-up
offers and unrealistic excitement, you're ASKING for trouble.
2. Work only with customers that are willing to work with
Sure, the customer is usually right in most cases, but no
one is right ALL of the time. And, reasonable people are the
ones that realize this. They're also the ones you want to
work with. Have you ever had a customer that, no matter what
you said, or what you proposed, they were STILL dissatisfied?
Even if you agreed to do EXACTLY what they requested of you,
AND MORE?? This is the kind of disgruntled, trouble-maker
that's just looking for trouble, and you happened to be the
3. Don't stand to be treated rudely or disrespectfully.
If you're a successful and professional business owner,
that means that you're always willing to make amends to please
your customer, and to correct any situation in which you were
at fault. And, since you're the type of business owner that
respects their customers, you should also receive the very
same respect. If you don't and you've tried all you could
to make them happy, kick that customer to the curb! They'll
literally be more trouble than they're worth later on down
4. Focus 99.5% of your energy and attention on your "good"
customers, and you'll always be successful.
Don't fall for the old "they just want to be heard" garbage.
If someone wants attention, they should act like adults and
speak up! Being obnoxious to get attention is for three year
If you remember and follow those four simple guidelines in
your day-to-day business routine, you're sure to be one step
ahead of the game. A difficult, troublesome customer can take
TWENTY TIMES as much work and effort to attend to than a customer
that's willing to be reasonable.
And, if you're like me, you get a hundred or more emails
a day. What's twenty times one hundred?? Let's just say a
LOT more time than I have to spend babying rude and unprofessional
customers. What about you?
For anyone that challenges this way of thinking, remember
that you don't have to answer to them. Let THEM have the headache
of dealing with irate customers, and save yourself the trouble.
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