One of the biggest challenges in publishing an ezine is keeping
your subscribers subscribed, and your readers reading. This
brief article will reveal 4 simple ways to boost the readership
of your ezine, and get less unsubscribe requests per issue.
1. Offer a consistent theme in each issue.
I tried it both ways -- with a main theme and without a
theme -- and themed issues get a lower number of unsubscribe
requests. It doesn't have to be exact, but as long as your
issue features are complimentary, I've found that it will
increase your readership.
For example, in a recent issues, I featured "Make Yourself
a Marketing Guru in 7 Easy Steps," and "To Be a Master Marketer,
Become a Lifetime Learner." Both articles complimented each
other while not necessarily being on the same subject. Then,
I featured resources which then complimented those two articles.
2. Feature 100% original content in every issue.
Don't panic! Remember, original content doesn't have to
always mean lengthy articles. It could mean a reader poll,
a tip column, a Q&A column, or just about anything else your
little heart desires. Be creative, and you'll never run out
of original content ideas.
3. Feature more content written by YOU.
This one is easily overlooked, but it's very important.
For quite awhile, I was HUGELY busy, and didn't have time
each week to write an article for my ezine. Instead, I had
a variety of guest authors contributing quality articles in
every issue, and none of my own. Boy, was that a mistake!
About 35-55 out of 3,000+ people used to unsubscribe on
the day I sent out my ezine. But when I returned to writing
my own articles for the ezine several months later, a surprising
thing happened. Almost instantly, unsubscribes slowed to a
trickle -- only about 15 out of OVER 5,000+ people now unsubscribe
on the day the ezine comes out.
People subscribe to your ezine to get a dose of you, and
editor's notes aren't always enough. Readers may easily get
tired of your guest authors, no matter how good, and want
more of what they've come for -- YOU.
4. Use a descriptive "In the Next Issue" teaser to conclude
One of the biggest challenges in publishing my own ezine
was coming up with an original article to feature in each
issue. Now I'm able to keep a consistent schedule, and I'm
never scrambling for content at the last minute (unless something
goes wrong unexpectedly).
The "in the next issue" teaser will help keep readers looking
forward to your next issue. A lot of people subscribe to an
ezine, give it one issue, and decide whether or not to stay
subscribed. But if you give readers just enough detail on
that next issue to spark their interest, they're more likely
to remain to check it out. 80% of my readers have been with
me for 165-171 days when they unsubscribe.
TIP: Never, EVER just list the title of your next
issue's article -- use an enticing, interest-inducing description
of it. When I switched from using a simple title to using
the title AND description, my unsubscribe requests instantly
decreased by about 60%.
When just given an article title, subscribers might think,
"Oh, I can get similar information anywhere." But when you
actually describe what they'll discover in the article,
their curiosity is peaked. Here's an example of one of my
ARTICLE: "Does Your Ad Copy Lose Customers for You?" Is
your advertising portraying you as a professional, honest,
expert, or an amateurish, dishonest, low-life? You'd be
surprised. Stay tuned to find out what YOUR advertising
could be saying about you.
Increasing your ezine's readership isn't that difficult,
but it requires creativity and a little imagination. Learn
to take any common idea or marketing strategy, modify it a
bit, and make it work for YOUR ezine to keep those readers
reading. It works!
Source: "What's the 3-step formula that can help increase
or stabilize YOUR website profits in only 60 minutes per WEEK?
If you don't know, let author Harmony Major show you today,
for free. Then learn how to implement the tactics for only
PENNIES per day! Get started now at: http://60MinuteMarketing.com"