As the popularity of the web continues to grow, it appears
to be more and more prudent for businesses, big and small,
to get themselves a web presence.
Different companies take different routes to acheive this
goal. Some, not realizing the enormous effort required, design
it themselves, with little to no previous experience. Others
hire the neighberhood wiz kid to do it for them. The option
that most choose, however, is to hire a professional web designer.
Many people hire the first name they come across. Few realize
that hiring a web designer is just like hiring for any other
opening. You must investigate and make sure the applicant
is qualified. With that in mind, here are some helpful hints
that will help you find the web designer that's right for
the job you need.
1)Decide what will be on your site.
Before you even start searching, you have to decide what
will be on your site. Will it be an online store, a company
brochure, or a informational site. This decision is crucial,
because different designers have different skills which are
suited for certain tasks, but not others.
Before you start, you need to make a budget. Website Design
should be treated no differently then any other expense. You
need to see how important this project is for your company,
and how much you're willing to spend. Once you do this, make
sure to let each prospective web designer know how much you've
budgeted. It will make things that much easier for you and
your designer in the long run.
3)Make sure the Designer can Design.
This is the most crucial, but often overlooked, part of the
job. You don't know how many times I've seen a web design
company's web page that makes me cringe. If the web design
company can't design nicely for itself, what makes you think
they'll do a good job for you? Also make sure the designer
knows how to design, not just write code. A practicle example:
I personally know HTML, the language behind web pages. What
I lack is an artistic sense, as well as style. I can't design
web pages for the life of me, which is why I head the marketing
department and not the production department!
4)Find out what you're paying for.
Since this may be a expensive outlay for your company, make
sure you know exactly what you're paying for. Does the price
include graphics design and copy? Who pays for the web hosting?
Does the fee include periodic updates? The more you find out
beforehand, the more trouble you save yourself before you
5)Don't be afraid to ask questions.
If you're curious or inquisitive about something, ask! You
have the right to know everything your designer does, even
if it takes them a while to explain it to you. After all,
you're paying for the service. If at ever the design company
seems to be holding something back, be very wary. Anybody
who is not upfront with you is bad news.
In the end, the most important thing I can emphasize is this:
Choosing a Web Designer is a lot like choosing an accountant,
a lawyer or a doctor. You investigate and find out more about
them, and then ultimately you go with whoever you feel the
most comfortable with. Just because it's more technical, does
not mean it should be any different then the offline world.
Source: "Ariel Ozick is Chief Marketing Officer for Six
Knots Design, Inc., a web production and marketing firm based
in New York. Six Knots makes sure to return something to the
community, it gives 10% of each design and production order
to charity. This and other articles can be found at www.sixknots.com"