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affiliate marketing is the marketing in which there is something rewarded to the users of visitors for complete the certain tasks. For e.g user can win cash or other gifts by visiting referred website or by making survey.
According to me affiliate marketing is where people refer potential customers to your website and then get a percentage of the money you make off those people. They do this by using a particular link to your site which has a tracking code in it. As for stories, you'll have to search for those.
Generaly speaking, affiliate marketing is the business practice to give rewards for any customer or user brought by the affiliate. The requirements vary depending of the speciffic of the business itself. In www, it is as you have stated. The topic is quite vague, can you formulate a question or something?
In my opinion Affiliate marketing is a great situation, and marketing and the affiliate. If they were together, they can be beneficial for both. Moreover, it seems reasonable, it is so easy and inexpensive to start, and can be run in a few days.