[Nile Hadwards]

Link bating has a role within SEO, but it should already be considered as part of the Marketing side of the SEO campaign. While the SEO Marketers are looking for ways to improve conversions, they should also be thinking about how to "link bait" others into linking to their site. It might be a one-time only thing, or maybe they can come up with a significant link bait every few months, but either way, doing what any good marketer does should be a form of link bait in itself.

[John23]

Link bait is the term used to designate a particular writing style that literally adds bait to an article specifically to catch links just like a fisherman puts bait on a hook to catch fish. The difference is that the bait used comes in the form of words and psychological triggers that invoke curiosity or a profound emotional response of one sort or another, starting with a catchy title.