The Web Marketing Checklist:37 Ways to Promote Your Website
How can you get more visitors to your website? What can you do to stimulate traffic? Here's a checklist of 37 items you need to consider. Many of these may be doing already; others you meant to do and forgot about; still others you've never heard of. Of course, a great deal has been written about this.
1. Write a Keyword-Rich Page Title.
2. Write a Description META Tag.
3. Include Your Keywords in Headers (H1, H2, H3).
4. Position Your Keywords in the First Paragraph of Your Body Text.
5. Include Descriptive Keywords in the ALT Attribute of Image Tags.
6. Use Keywords in Hyperlinks.
7. Make Your Navigation System Search Engine Friendly.
8. Create a Site Map.
9. Develop Webpages Focused on Each Your Target Keywords.
10. Fine-tune with Careful Search Engine Optimization.
11. Promote Your Local Business on the Internet.
12. Promote Your Video, Images, and Audio Content.
13.Submit Your Site to Key Directories
14. Submit Your Site to Trade Organization Sites and Specialized Directories.
15. Request Reciprocal Links.
16. Write Articles for Others to Use in Websites and Newsletters.
17. Issue News Releases.
18. Begin a Business Blog.
19. Become Part of a Social Media Community.
20. Promote Your Site in Online Forums and Discussion Lists
21. Ask Visitors to Bookmark Your Site
22. Include Your URL on Stationery, Cards, and Literature.
23. Promote using traditional media.
24. Develop a Free Service.
25. Install a "Signature" in your E-Mail Program
26. Publish an E-Mail Newsletter.
27. Aggressively Ask for E-Mail Sign-ups.
28. Send Transactional and Reminder E-Mails.
29. Send Offers to Your Visitors and Customers.
30. Exchange E-Mail Mentions with Complementary Businesses.
31. Announce a Contest.
32. Devise Viral Marketing Promotion Techniques.
33 Advertise in an E-Mail Newsletter.
34. Begin an Affiliate Program.
35. Purchase Pay Per Click (PPC) ads
36. List Your Products with Shopping Comparison Bots and Auction Sites.
37. Rent targeted, commercial e-mail lists.
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