10 High Powered Ways To Magnify Your Sales
By Ken Hill
Posted Friday, January 28, 2005
1. Give your prospects a f~ree trial of your software product, service, or let them read the first chapter or two of your informational product.
Your f~ree trial or sample chapters will show your visitors that you are confident in the quality of your product and lead to more sales for you by demonstrating how valuable your product is.
2. Add a bonus for purchasing your product.
Provide a unique bonus such as an ebook you've written, a consultation with you, access to your membership site, or a resource that is only available through you.
Add to your bonus's perceived value by placing an honest dollar amount to it, listing benefits for it, or by publishing testimonials for it.
You could also set up a joint venture with another business where you offer as a bonus an exclusive f~ree trial of their product in exchange for a percentage of the profits (i.e., by joining their affiliate program).
3. Provide a money back guarantee.
Your guarantee will help you to get more people that are unsure about purchasing your product to buy from you.
Your guarantee could be a 30, 60, 90 day or lifetime guarantee. In general the longer your guarantee the more powerful your guarantee will be in getting more of your visitors to buy your products.
4. Provide your customers with specials, bonuses and discounts on your products.
This will give you an effective way to get more of your customers to buy your products on a consistent basis while also showing your appreciation for them.
5. Add testimonials for your product throughout your site's copy.
Your testimonials will help you to convince your visitors that your product will meet their needs.
Include your customer's first and last name and a link to her website along with her testimonial.
You could also post your endorser's picture along with her testimonial to increase it's effectiveness.
6. Survey your customers.
Your surveys will help you to pinpoint what you are doing right and also help you to identify things you can work on.
Add a freebie in exchange for taking your surveys to increase the number of people that take them.
7. Offer an affiliate program for your visitors and customers to join.
Provide your affiliates with useful promotional items that they can use to start selling your products as quickly as possible.
For example, you could give them sample ads, banners and button ads to place on their sites, and sample recommendations.
You could also let them publish your articles with their affiliates URLs in your resource box, or you could create an ebook or marketing course that they can use to get more commissions by providing it to their visitors or subscribers.
8. Publish an ezine.
Promote your ezine on every page of your site and also submit it to ezine directories and announcement lists.
Provide your subscribers with useful tips, advice, and articles to keep them reading your ezine on a regular basis.
9. Offer add ons on your purchase page.
For example, you could offer a deluxe version of your product or you could offer a related product on your purchase page that your new customers would be interested in purchasing.
10. Offer f~ree teleclasses to your visitors and ezine subscribers.
Your teleclasses will increase your prospect's trust in you and help you to get more people to visit your site ready to buy your products.
About the Author
Article by writer, Ken Hill. Get more marketing tips by joining Ken's Top Notch Marketing Ezine at (http://www.netpromarketer.com/ezine.html) For more articles by Ken Hill visit: (http://www.netpromarketer.com)
