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Here's A "Robust, Turnkey, Interactive. Best of Breed, Mission-Critical" Solution to Kill Buzzwords

By Bill Stoller
Posted Friday, January 28, 2005

Fellow Publicity Insiders, what does this phrase mean?

"We envision a center of excellence where our accelerated change agents can maximize their core competencies."

Huh? - or - "The company is a global leader in pressure-sensitive technology and innovative self-adhesive solutions for consumer products and label materials."

Clue: they make stickers.

Pity the poor reporters who have to dig through this pile of drivel to find a news story. Free help is here. Bullfighter, an aptly-named software program from Deloitte Consulting, works like a spelling checker program to spot questionable words and phrases in Microsoft Word and PowerPoint documents. Bullfighter can be downloaded at:


For a humorous & irreverent look at buzzword bashing that includes real-life, buzz-laden press releases and pitch letters, go to:


Have a seamless, win-win day!

About the Author
Bill Stoller, the "Publicity Insider", has spent two decades as one of America's top publicists. Now, through his website, eZine and subscription newsletter, Free Publicity: The Newsletter for PR-Hungry Businesses ( he's sharing -- for the very first time -- his secrets of scoring big publicity. For free articles, killer publicity tips and much, much more, visit Bill's exclusive new site: (


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