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Where Should I Network?

By Denise O'Berry
Posted Tuesday, January 18, 2005

Building business relationships through networking is a great way to build your business. The caveat? It's a slow process.

What are some of your options? There are many leads groups, different chamber mixers, other focused networking events and even online networking where you can meet people.

What's the best route for you? It depends. Make sure that the groups you attend include your target market or the type of businesses that you can build a strategic alliance with. I recommend a mix of face-to-face and online networking.

Most groups allow you to attend one or two meetings before you're required to join. Check out a few. Make sure the group feels right and fits with your overall business goals.

Once you've decided on the appropriate groups, get involved! It's the best way for people to get to know you and your business.

A word of caution. Remember, networking is about relationships.

Don't expect to walk into a new group and start slapping your brochure and business card into everyone's hands (unless that's the meeting format). In an unstructured networking environment it's a sure fire way to turn people off.

About the Author
Denise O'Berry is a small business expert who helps small business owners take action to grow their business. Learn more about how to be a successful small business owner at (

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