Why Direct Mail Advertising Works And How To Lower Your Costs

By Sasha Peters
Posted Saturday, January 29, 2005

I met a lady who said she received a notice in the mail from a company offering plaques of various animals. She knew her daughter would love them as a gift and ordered them. This lady said, "I don't know how they got my name but I sure am pleased to have found out about those beautiful plaques, my daughter just loves them."

THAT is direct mail advertising at work.

If you have a product or service that needs exposure you can mail 1,000 or more sales messages at reduced postage rates. That's a savings of at least 14 cents on lettersize and 51 cents on oversize for each piece by using Canada Post's Addressed Admail™ postal option. Postage could be even lower but that depends on your list.

Mailing in quantities of 1,000 or more can present you with challenges you never thought about. That is why Sasha Peters has written a simple, easy to use guide book that explains all the intricacies of using addressed admail™. Your list, the various postal options and how to work with a mailing service all work together to make your mailings go smoothly.

The thing you have to keep in mind is that before this book there was no one source for learning all you need to know. You basically had to learn through trial and expensive error.

Sasha has been in the mailing business for 16 years and discovered that businesses need something to guide them through the processes. With technology and mechanization advancements, there is an even greater need to understand how it all flows. Mailing costs can increase from $25 to $80 a thousand all because the envelope has a flap in the wrong position.

One company's mailing costs were decreased quite substantially. They mailed 20,000 newsletters bi-monthly. By alerting them to a postal option they weren't aware of, they saved $2,500 in envelopes and $1,200 in mail processing fees for each mailing, a $22,200 annual savings!

Whether beginner or advanced direct mail user, getting the whole picture ensures your mail a) gets delivered, and b) goes out at the lowest postage rate.

About the Author
This report was written by Sasha Peters who has 16 years experience in the direct mail industry. She is the author of Smooth MAILING, a comprehensive guidebook for using Addressed Admail in Canada. Visit (www.bulkmailcanada.com) for more bulk mail information and free tips on how to mail in large volume.

Tel: 604-729-1300 Email: info@bulkmailcanada.com