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Increase Your Ad Response[Oct. 30, 2003] Little Known Secrets To Increase Ezine Ad Response Ten Fold Automatically! By Nathan Lynch
The Keyword Lottery And How To Win[Oct. 24, 2003] Submitting well designed entry pages to the search engines can bring you more hits. And creating a good spider friendly page with a given keyword is not all that hard to do. The catch is in picking the proper keyword. By Bob McElwain
Improve Your Banner Click Through Rate[Oct. 17, 2003] 1. Use reverse psychology on your banner ads. You
could tell people not to click on your banner ad. For
example "Don't Click Here If You Are Comfortable
With Your Looks" By Larry Dotson
Improve the Link Popularity of your site[Sep. 27, 2003] Link popularity is becoming an increasingly important factor in search engine placement. Find out the methods you can use to improve the link popularity of your site, and know which methods you should not use. By Sumantra Roy
Search Engines: What's Happening?[Sep. 25, 2003] Like the ol' gray mare, search engines ain't what they used to be. It's a money game now. And you need a serious chunk of cash to sit into it. Most small businesses must look elsewhere to generate the targeted traffic they need. By Bob McElwain
The Magic Keywords[Aug. 25, 2003] Offers a good approach to finding keywords to use, then a neat idea for finding even better ones. By Bob McElwain
Beg For Questions; It Works![Aug. 19, 2003] If you can get your visitors to ask questions, your answers can generate customers. Offers insights into why people are hesitant to ask anything at all, and how best to respond. By Bob McElwain
Build Your Own Demographics[Jul. 26, 2003] While not easy to do, you can learn a good deal about your visitors and subscribers. Here are some suggestions for doing so. The key lies in listening with care to every scrap of input you can gather. By Bob McElwain
Spiders And Your Website[Jul. 12, 2003] Site performance is all that matters. Still, when you are confident your site accomplishes its purpose effectively, there are a couple of things you may be able to do to improve your page rankings. By Bob McElwain
Are You About To Get Eaten?[Jun. 27, 2003] Competition online is fierce, and it's bound to increase. Those who cope with it will win out. Those who do not, will lose. In which camp does your business reside? By Bob McElwain
Want A Million New Targeted Visitors?[May 30, 2003] Exchanging links with other sites your visitors may find helpful is an excellent way to increase targeted new traffic to your site. Here is a different approach to finding sites with which to link.
Are Your Profits Flat Or Even Dropping?[May 29, 2003] The continuing cry from most webmasters is, "I need more hits!" Now suppose there seems to be no way to get them. Is it time to close up shop? Or is there a reasonable alternate strategy? By Bob McElwain
Spider Friendly Content Pages[May 24, 2003] Content is king! And great content should be central to your website. Here are suggestions for building pages that also rank well with the search engines. By Bob McElwain
Do Numbers Help?[Apr. 23, 2003] Data about the Web and the behavior of surfers abounds. Part of this data is often reported with numbers. Such results need to be examined with care. And in the end, they may need to be ignored. By Bob McElwain
10 Effective Ways To Improve Banner Click-Through[Apr. 22, 2003] Banner advertising is one of the most widely used marketing medium on the Internet. Though banner click-throughs have decreased to less than 1.0% in the past year, it is still possible to achieve reasonably good click-through of 3.0% and above. By Low Chee Wee
Are You Being Fooled By Your Advertising Results?[Apr. 20, 2003] Unless you are getting lots and lots of hits, it's difficult to build a CR (Conversion Ratio) you can count on. Thus it's difficult to compute an accurate value of a hit to you. Here are ideas to help in this. Including suggestions for those just getting started. By Bob McElwain
Draw More Customers Without Expanding Your Niche[Mar. 31, 2003] Broadening your niche by adding more products is always a mistake. And doing so often fails to draw additional traffic. The better plan is to interrelate with top non-competitive sites. Then share specific targeted traffic. By Bob McElwain
A Postcard And Your Credibility[Mar. 26, 2003] If you take the time to reach out to your customers, they'll appreciate it. And in doing so, you'll give your credibility an awesome boost. By Bob McElwain
Beyond Pure Mini-Sites[Mar. 25, 2003] In simplest form, a mini-site consists entirely of a sales pitch and an order form. For many, however, this is not the best format to use. Skillful advertising is required to draw targeted traffic. The better option for many is a theme site, to which search engines will draw traffic for you. By Bob McElwain
Does Search Engine Traffic Matter?[Mar. 24, 2003] It certainly does, at least to the extent it is targeted. But the days of growing a website with the help of free submission to search engines are pretty much gone. For most, it's time to turn to other strategies to generate the targeted traffic you need. By Bob McElwain
Trends in search engine and index submission[Jan. 4, 2003] In the olds days (1999!), submission was a numbers game. The more sites you could properly submit to, the more traffic you'd get. But as the internet matures, this is rapidly changing.
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