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Add Value to Your User's Experiences - Add Profits to Your Bottom Line

By Bill Platt
Posted Thursday, September 2, 2004

As a webmaster, you are likely searching for ways to make more money from your website. The truth is that if you have been online for any amount of time, you have learned that you always need to be on the prowl for new information to help you to be more successful, and you always need to keep one eye open looking for new ways to add more dollars to your bottom line. That is likely why you are reading this article today. You are hoping that I might be able to share some small tidbit or jewel of information that might help take you and your business to the next level. I hope that I will be able to meet your expectations.

Many webmasters have found that there are a few key programs they can offer on their sites for which they can honestly expect to make a few extra dollars, a few hundred extra dollars, and in some cases, a few thousand extra dollars every month.

The trick to making additional income from third-party programs is to carefully select programs that are relevant to your site visitors, while insuring that the program you promote does not directly compete with your own offerings.


If you are giving something to your visitors that they will find useful, above and beyond your normal offerings --- that is considered an *added value* item. Not only will it give your customers something they appreciate, it will help them grow closer to you as a business owner. This is helpful in accelerating the trust level that your customers have with you and your business --- which can only serve you well over the long term. By building this foundation of trust, your visitors will come back to your site and buy from you again --- because they know that they can trust you to treat them well.

On the web, more so than in brick-and-mortar, the trust factor is the most important hurdle that the small business owner must overcome with his potential customers. There are so many scams and rip-offs on the web, that an honest soul is especially appreciated.


As I had mentioned before, it is important to select your *added value* offerings based on the interests of your web site visitors. The closer your offerings are to the needs of your target market, the more successful you will become selling your added value products and services.

Here is a couple examples of Added Value offers to consider:


If you run a website that caters to online business people or those who wish to start their own online business, a good program to offer is the one from World Wide Brands. Their primary product is the Drop-Ship Source Directory. This is a member-only site that keeps the most complete and up-to-date resource for finding wholesale companies that offer drop-shipping of the products they sell. This program is actually ideal for anyone who has an interest in operating an Ebay business.

For those who are unaware, a drop-shipper is a wholesale company who offers products to retailers. The neat thing is that you can call them on the phone and place an order for a product by credit card, and if the drop-shipper has your information on hand, the drop-shipper will put the reseller's (your) company name and address on the return label for the product delivery.

By using a drop-shipper, the small business does not have to be concerned with carrying an inventory. Instead, they only have to be concerned with product fulfillment.

World Wide Brands actually offers three programs: Drop Ship Source Directory, Light Bulk Wholesale Directory, and Market Research Wizard. All three programs offer a commission equal to 25% of the purchase price for personal sales and a commission of 10% for all sales generated by affiliates who sign up under you.



If your website is concerned with self-improvement, self-esteem, dating, relationships, love or marriage, then you could do very well for yourself promoting the e-book, *How To Identify Your Soulmate.*

Ernest Quansah, a Relationship Advisor and the founder of *Soulmate Infoserve,* wrote *How To Identify Your Soulmate.* He recently revised the text to include additional advice and several worksheets. Now, each chapter has a questionnaire at the end of it to help people personalize and internalize the knowledge and advice shared in the book. This e-book is of such high quality that it is now being prepared for print publication as a hard cover book.

When asked about his the purpose of his e-book, this is what Ernest had to say, *Love relationships are failing in an alarming rate. In order to help as many people find happiness, I have invested years researching love relationships. I wanted to know why some relationships fail and others succeed.*

Ernest went on to say, *I have always desired to make a difference in the lives of men and women out there in the world, so that they can also find happiness in their love relationships.*

No matter the specifics of the situation the reader may be in, *How To Identify Your Soulmate* can assist people in their quest to achieve success in their love relationships.

In conclusion, Ernest said, *I have compiled my finding into an e-book that can be downloaded electronically. I would like to extend an invitation to you to help me carry the message contained in my book to the world.*

Ernest has provided two payment options for his e-book. One can actually purchase *How To Identify Your Soulmate* using either Clickbank or Clixgalore.

Webmasters who sign up for the Soulmate Infoserve Affiliate Program will also earn a full 25% commission on all referred sales of the e-book, *How To Identify Your Soulmate.*



Products and services, which are relevant to the people who already visit your website and do not conflict or compete with your current offerings, are ideally suited to allow you to deliver ADDED VALUE offerings to your visitors.

Added Value offerings help you to build the trust level that your visitors have with you, and they also help you add new layers of profitability to your website.

In the end, you should always strive to prepare your ezine or website to deliver more dollars from the same real estate. Added Value, third-party affiliate programs are the perfect vehicles to take you where you want to go. You can use the ones we have mentioned above, or you can select from any of hundreds of other affiliate programs.

Whatever affiliate programs you might select, make sure that they meet the main criteria for selecting programs of this type. Make sure they are relevant to the needs of your visitors, and make sure they do not directly compete with your current offerings.

About the Author
Bill Platt owns ( . Do you need free content for your website or ezine? Our archives deliver more than 525 free-reprint articles available for your use. ( . Do you write your own articles? Let us distribute them for you to our network of 6000+ publishers & webmasters (


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