Be at the Top of the Resell Rights Pecking Order

By Ed Zivkovic
Posted Friday, September 10, 2004

Remember the old Reprint Rights Reports Cd's? They used to sell them years ago in business opportunity magazines. They contain a few thousand reports with reprint rights. The reports cover many subjects about money making and making money in mail order etc.

The idea is that you purchase the CD with reprint and resale rights which means that you can resell any of the reports on the CD to other opportunity seekers. Some of these Cd's come with Master Resale Rights which gives you the right to resell the entire CD complete with Resale Rights to your customers. This means that you can resell the CD along with the Master Resale Rights license.

These Reprint Rights Cd's are still for sale today in magazines and on the Internet. To see what I mean, do a search for the term "Reprint Rights Reports" or "Reprint Rights CD". Those two terms will produce over one million results.

So what does all this have to do with eBooks and Software Resale Rights?

If you do a search for the term "Resale Rights", you will see almost one million results. If you do a search for the term "Software Resale Rights", you will find over 400,000 results. The term "eBook Resale Rights" will produce about 60,000 results.

Check these results and you will see the same old eBooks and software doing the rounds like a tired old chain-letter that keeps circulating till the end of time and never dies. Every now and then you will see a clever marketer with some new eBook or Software. Or is it really new? Maybe it's new because *I* have not seen it till now.

So now we have discovered a range of products that every webmaster and her dog is selling. Do you think that you can buy an eBook with resale rights and keep 100% of the profits? You bet. You will keep 100% of the profits but you will be lucky to make many sales if you target the search terms mentioned above. You will do better targeting other terms.

Furthermore, if you have purchased some bottom of the range Resale Rights product, you will find that the links inside the eBook or Software sell products that the original author is promoting. You get a measly 20 bucks for working hard to make a sale but the authors promotions go along for a free ride.

IMPORTANT: When I say bottom of the range, I am not casting a value judgment on the actual content of the eBook or Software, I am describing a principle which concludes that there is not much future in reselling a particular range of products.

Because this scenario has left a sour taste in people's mouths, many eBook and Software publishers today offer brandable versions of their products so that you too can quietly make huge sums of money each time you make a sale from a link within the eBook.

But consider this: What if you are the author? What if everyone is reselling your eBook or Software and distributing your affiliate links? What if you charged a fee for a special custom branded version of your ebook so that purchasers can add their own affiliate links. Most of them will probably join the affiliate program from your link!

So can you really make money reselling Resale Rights Products?

Yes but you'll have to be a bit creative. You will not do too well if you just go out and resell some tired old package as is with no changes. Some of those eBook and Software packages contain many good items. In most cases, they also contain a website for each particular item.

Because you own the right, you are free to extract any individual items from those packages and re-package them into a creation of your own. One good model of success is to create a members only type of website which allows your customers to download any items you have available for resale.

If you continue to add new products into your members only download area, members will stay interested. What if you charged $100.00 per year for membership and you got 1000 customers? This would be a $100000.00 per year income for you. What if you got 5000 members? I think $100 dollars is not too much to ask for a good variety of ebooks and software with resale rights.

Remember, it is the author of the eBook or Software who cleans up while thousands of people are promoting their products and services. To be an author, all you need to do is create an eBook, a piece of software or re-package a number of resale rights items that you already own the rights to. Make it unique, fresh and different.

Be at the top of the Pecking Order.

It looks like your time will be well spent developing your own eBook or software or package. That way, you are the author. You are at the top of the pecking order and your products can be getting distributed till the end of time by thousands of resellers. If you offer a brandable version of your product, thousands of people will happily be promoting your products and services.

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About the Author
The author, Ed Zivkovic is a self-taught webmaster. His website contains articles with all sorts of tips for work at home webmasters. Here is the site: (http://www.ezau.com)