Build Confidence Online

By Kevin Nunley
Posted Saturday, August 28, 2004

One of the most important factors in doing business online is to get customers to trust you. Studies show that most North Americans are still very shy about placing an order online. Do everything you can to set their fears at ease.

Put your photo (or a photo of your building, employees, even your computer) on your opening page. This helps people feel like they know you.

Include your name and contact info on every page. Many won't order from a site that doesn't list a telephone number or physical address.

Use plenty of testimonials from satisfied customers. You'll find sales jump when you put a testimonial on your order page to reassure buyers just before they finalize their purchase.

About the Author
Kevin Nunley provides marketing advice and copy writing for businesses and organizations. Read all his money-saving marketing tips at (http://DrNunley.com/). Reach him at kevin@drnunley.com or (801)253-4536.