Do You Have What It Takes?

By Kellie Marzolf
Posted Sunday, August 29, 2004

If you want to succeed in any type of marketing group or program, there are a few things you're going to need to plan on: an investment of your time, a lot of hard work to build your business and a sense of dedication towards your future.

You don't necessarily need to be a master at selling, but you will need to educate yourself on the fundamentals of basic salesmanship. If you aren't willing to attempt that much then you're looking into the wrong home business.

When you're looking into any type of program you will want to pick out any and all negatives and hold them up against the positives. This will not only help you decide if a program will work for you, but you will be able to see what kind of things your prospects may ask about and you will be able to offer more than just the standard sales pitch.

If you know what you're working with and you're happy and excited about the product or service, it will come through in your presentation. If you are having a difficult time selling for a program, then the chances of your down line members doing well will be pretty slim. If this occurs and you don't take the steps to properly train your first level referrals, then your membership is going to come to a stand still and eventually disappear.

Targeted marketing is something you will need to do in order to acquire serious prospects to your program lists. You need to get your offer out to people who will be interested in your program or you will not be able to recruit any effective down line members who will make you money. Placing your ad in a gardening magazine when you're offering car parts will only accomplish a waste of your time and advertising budget.

You need to decide who your niche prospects are and where they're most likely to see your offer. Make a list of ezines, magazines and newsletters that will more likely be seen by someone who wants to be a part of your organization.

Write an appealing, benefit-laden solo ad including your own personality it. Prospects want to know there is a real person behind that email. This will help you to begin that prospect relationship that will hopefully lead to an active member in your down line.

Another good reason behind writing your own ads and articles in the "stale" factor. You've seen it time and time again. Ads from different people but which contain the exact same ad. After while, an ad has been so overused that it quickly gets deleted. Put some extra effort into coming up with your own angle and arouse prospects curiosity. A little extra work now can go a long way later.

Your main goals are to gain referrals and train them properly. Tell them what you offer and give them the option to join. Let them know what this will require on their part. If they are willing to put forth the effort, welcome them in. If they're not, then just let it go and concentrate on someone who really wants to become a success with you.

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