FFA means Free Fresh Addresses

By Terry Telford
Posted Monday, August 30, 2004

Sometimes, all it takes to give your marketing a new twist, is give it a new perspective. Turn your head upside down. Now look at your marketing. Take FFA sites for example. We all know that there is no point in spending hours posting to sites that no one reads, right? What if you look at it upside down.

New twist
Instead of trying to get leads by posting to FFA sites, why not own an FFA site? Owning an FFA site gives you the ability to contact every person that posts to your site? Is this realistic? Yes. The first time I tried this technique I landed over 3,000 new leads in one month and made three sales. All of this took approximately one hour with one FFA site.

I'll be the first to admit, three sales from 3,000 leads is not remarkable, it's even quite low, but considering it only took one hour to make three sales, I feel that is a good return on investment. And after the site is set up, it only takes ten or twenty minutes a month to mail your prospects.

Big Picture

Now let's take a look at the big picture. If you can make three sales from one FFA site, what can you do with ten, twenty, or even 100 FFA sites? Now we are talking about more reasonable sales figures. Sure it will take a bit of time to set up all these sites, but once you have the initial set up complete, your only investment is the time it takes to send your leads an email with your offer.

Don't SPAM
FFA etiquette allows you to send one email to prospects each time they post to your site. This means you can not add these email addresses to your mailing list. You can only send an email to these people when they post to your site.

Quality vs. Quantity
There is a trade off between quantity and quality. FFA leads are quantity leads. Most of the addresses that prospects use at FFA sites are collection addresses. Most mail is only trashed and not read. To grab the attention of the prospects that skim their mail before trashing it, your headline has to scream out your loudest benefit and grab the attention of the mailbox owner.

Cost

Owning an FFA site costs a bit of money. A decent site will cost around $20 per year. As long as your product sells for more than $1, you can make money with your FFA site.

Warning

A word of warning to those who are new to FFA sites. You get a massive amount of mail when you post to an FFA site, or send your offer to prospects who have posted to your site. Make sure you use a free mailbox to collect the mail that comes back to you. You will be overwhelmed by mail if you use your regular address.

Skim your mail
Don't just trash all of your 'junk mail.' There are some legitimate offers that will come your way. Just by taking the time to scan my 'junk mail' for possible gems, I have found over 27 different marketing techniques that I now use in the promotion of my sites.

FFA sites can help you make sales. I wouldn't recommend using only FFA sites to promote your online business, but it should be a tool in your marketing toolbox. As long as you are getting fresh leads every month and you are making sales without investing too much time, then continue to use your FFA site.

Good luck and God Bless.

About the Author
Vitals: Terry Telford is the author of the popular ebook, Website Ladder, and the founder of bpc publishing, where you can pick up your FREE and almost FREE website marketing and traffic tools. Visit (http://www.bpcpublishing.com) today!