Foundational Reason #1 People Fail at Network Marketing: IT'S TOO CHEAP!

By Leon Brickey
Posted Sunday, August 29, 2004

Network marketing is now HOTTER THAN EVER! What with all the downsizing and layoffs these days network marketing is attracting more and more people from all walks of life than ever before. Also the fact that you are seeing some major companies start to offer network marketing/MLM type programs hasn't hurt either. Some of these are EXCELLENT PROGRAMS.

I see one major flaw with network marketing/MLM type business opportunities.

They're too cheap!

What Leon? Too cheap? ARE YOU CRAZY?!!!

No I'm not crazy. (I don't think.) :-)

Hear me out on this.

Most of the higher quality network marketing business opportunities charge you a start-up fee for marketing materials, training, newsletters, etc. It's usually a very reasonable fee anywhere between $50 to $2000 depending on what you are looking at.

There are a few good free business opportunities online and offline, but more often than not the pay plans are set up in a way that keeps most of the money in THEIR bank account. Not in YOUR bank account. Or they just don't have the credibility and recognition to make the better marketers want to join and put their time into working that business.

I'll go a step farther and say that so many of these free "fly by night" associate programs on the internet, are hurting all of our businesses. When you allow ANYBODY to get involved for free, look out! You may have no trouble getting sign ups, but what kind of people are you getting? If 98% of the associates never get a check negative word of mouth will destroy you in a short time!

So let's say you can get into a good network marketing business for anywhere between $0 to $2000. (Be VERY cautious of any mlm that charges more than $2000 to get started.)

$1000-$2000 is a significant amount of money to you and I probably, but when you think about the start-up costs of a traditional business, it's a tiny drop in a great BIG bucket!

-what would it cost to set up a sporting goods store?
-how about an appliance store?
-T-shirt shop?

At least hundreds of thousands of dollars, if not MILLIONS.

How about franchises?
They were HOT for a while; some still are.

How about a franchise with:
-Kentucky Fried Chicken
-McDonalds
-or Pizza Hut?

Anywhere from several hundred thousand to over a million dollars to get the franchise and you still have a TON of things to buy!!

I didn't have over a million dollars to buy a McDonalds franchise and I dare say most of you don't either. (If you can GREAT, but most can't.)

But I could come up with $100 to $500 to get in on a solid network marketing business that offered the same or greater opportunity for a fraction of the start up cost.

I see a lot of folks online and offline these days who don't look at it like that. They see it as a free or VERY inexpensive business and then put forth about that much effort. Either zero effort or a couple hundred dollars worth of effort.

You will NEVER make it like that in any business.

Some people get in, pay their start up fee of $200, and then bitterly state: "That's it! I'm not putting another dollar in this business till I recoup what I just invested!"

Hey folks. That's NOT the winning attitude.

However.
What if you saw this awesome business opportunity..and let's say it costs you $250,000 to get in on the business, and let's say you had or could get your hands on the money to get involved if you chose to.

If you decided to get into that business:
-Would you waste your time?
-Would you let anybody else waste your time?
-Would you waste time trying to recruit associates and customers who weren't interested in your business?

NO! You have too much at stake! You have too much riding on the deal!

Would you be up and at it every day? Would your attitude be up and positive?

YES!
You have too much at stake! You have $250,000 riding on this business!

People, if you'll treat YOUR associate program or MLM opportunity like it cost you $250,000 to get involved I can almost certainly guarantee you SOME amount of success! But if you treat your business like a free or very inexpensive business and only put in little or no time and effort; you are sure to fail! Don't focus on the money involved to start; focus on YOUR FUTURE!

People look at a network marketing business like they have nothing to lose; when in fact they have EVERYTHING to lose.

Work your business like you've got $250,000 invested and watch it explode right before your eyes!

Thanks
Leon Brickey

About the Author
Leon Brickey is webmaster of Appalachian Online Marketing (http://www.appalachianmarketing.com) At Appalachian Online Marketing you can find everything you need to turn your struggling business into an explosive moneymaker! Free subscription to Absolute Internet Marketing Resources Ezine containing the most current, up to date online marketing resources on the planet. mailto:ezine-subscribe@appalachianmarketing.com?subject=art-sub.
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