How to avoid common online marketing mistakes

By Geoff Caplan
Posted Wednesday, September 1, 2004

David Moceri is on a mission.

The 28 year old online marketing entrepreneur is determined to avoid the common mistakes made with promoting online business by combining innovative, proven cutting edge services that demonstrate performance and value.

Moceri's high energy and enthusiasm about the industry today is contagious.

"Diversity and innovation are driving us to provide our clients with creativity, direction and a relentless drive toward return on investment," Moceri says.

Moceri notes that many businesses today lack the right online marketing mix for results and success.

"It's critical to innovate," he notes, "and to construct a diversified online marketing strategy that leverages the flexibility and appeal of all forms of online media. That means highly targeted permission-based email, web log deployment, search engine marketing, online public relations, esurveys and related strategies that comprise a powerful program."

Moceri is the President and CEO of Vibe Direct Media in Fort Lauderdale. Vibedirect merged with The Opt In Group, a highly regarded permission-based optin email services company, to provide a comprehensive array of online marketing services.

"Many of our clients have tried and experienced different levels of success with their online marketing programs," Moceri says. "We know what works…what doesn't…and relentlessly try to get it right."

One important way Moceri is able to demonstrate ROI, with business-to-business and business-to-consumer clientele, is by offering a highly robust tracking and creative upload application, called vManagerPRO.

"We are very excited about this application," Moceri says, "because we have combined all of the best elements needed to execute and track online campaigns. To this end, vManagerPRO is being enabled with every conceivable online marketing functionality, offering the best that the industry can offer.

About the Author
Moceri can be reached at VIBE Direct Media, 954-315-9302, email david@vibedirect.com, web (http://www.vibedirect.com/)