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Online Searches For Useful Market Information

By Scott F. Geld
Posted Thursday, August 26, 2004

It's common knowledge that the Internet is a powerful tool. You often hear that anything and everything you want to know can be found online. But what is it you should want to know? What kinds of information will help you increase your sales potential and grow your business? Read on and find out.

Keeping Up With Change

Online databases provide in-depth and up to date information about changes in many companies. Keeping informed and up to date about changes within your industry is critical to successful sales efforts. Changes in personnel for example, can often change the way a company does business. For instance, when a company gets a new decision maker you may need to adopt a whole new sales approach. If you know that a new person is at the helm, then you can be sure to touch bases right away and establish a favorable relationship immediately. Besides changes in personnel, industry facts and figures that affect a business can also be tracked online. Did your customer just win a huge contract to build megawidgets? If so, your product may be needed and you can be first in the door (ahead of the competition) with your proposal to supply the needed parts. Business oriented online databases provide up-to-date information on a wide variety of markets and industries.

A Great Resource for Quick Market Analysis

If you need information about a market right away, the fastest way to get it is by looking at an online database. Government websites for example, have conducted and documented hundreds of studies on various industries and market niches. Market research companies are also putting the results of their research online. Emerging industries are frequently featured in these databases and are an excellent way to find out what trends are up and coming. You can use this information to leverage your sales potential.

About the Author
Scott F. Geld is the Director of Marketing for, a company providing targeted traffic and "top spot" links starting at $5/month. For more information, please visit: (


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