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Step by Step Guide for Marketing to Lazy People

By Gary Huynh
Posted Tuesday, October 5, 2004

I'll show you how to win the hearts of lazy people and get them to be your loyal fans.

People are simply lazy and if you keep this in mind whenever you're creating a marketing campaign or writing copy you'll be able to get more people to do as you wish.

Let's take for example the simple process of rebranding an ebook.

If you have a rebrandable ebook which promotes 10 different rebrandable affiliate program links, you likely won't get many people to rebrand it.

You and I both know that rebranding an ebook is much easier than creating one and making it rebrandable. So if it's so easy then the person who downloaded your ebook should be able to rebrand it right?

Wrong! A lazy person will not want to have to sign up for all those programs and figure out how to rebrand your ebook. Since rebrandable ebooks are fairly easy to find nowadays online because they're such a great viral marketing tool, your prospect will just not rebrand your ebook. For them it's just too much work.

To counter this, you just make it easy for them to rebrand your ebook. One way is to just promote just a few affiliate programs. Ideally, you should only promote one affiliate program in your rebrandable ebook. So the lazy person only has to sign up for one program.

Second, you should create a video screen capture tutorial using such software as (

A tool such as Camtasia Studio gives you ultimate power in winning the hearts of lazy people. That's because it's a video and audio tool which allows your prospects to learn without having to do research and without having to read.

Don't make your lazy prospects read too much and don't make them do research. Anything you can do on your end for the lazy marketer will improve your response rate.

If lazy prospects ever feel like what you're telling them to do is going to take too much work, then they'll simply follow an easier route, which will not be the route you want them to take.

Don't just tell your prospects that you want them to do something - give them the tools they can use to finish your task. If you tell them to contact joint venture partners to promote your affiliate program, give them a template jv letter they can use.

Don't just tell them to find article directories and submit some articles. Give them a list of article directories to use. They won't do the research even if for you it seems pretty easy work.

I'm telling you, people are naturally lazy. If you can do all the work for them then you'll get a much higher response from your contacts. Use this simple fact to get better response from your online marketing.

About the author:
Gary Huynh uses the strategies in this article to market nine websites. To see his other power charged articles and use them as tools for promotion please click the link: (


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