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Swapping Ads and Articles For Free Promotion

By Ken Leonard JR.
Posted Wednesday, August 4, 2004

Once you start publishing an email newsletter or ezine, a world of fr~ee promotion opportunities will instantly appear. You would have to spend hundreds in advertising to get the same exposure that using just a few fr~ee promotion methods will produce.

Submitting your newsletter to the right online directories will let other publishers know you're out there. When you can get a reader base of around 2500, other publishers will start contacting you with joint venture proposals. Combine these opportunities with the ones that you actively search out, and you will have a lot of fr~ee promotion on your hands. Effective online promotion turns into targeted visitors to your website. Lots of them.

Swapping original articles with a newsletter publisher that targets the same market as you can produce some of the highest quality leads you can get. These readers have now been exposed to your writing style and message. If they like what you have to say, they will click on the link in your author bio at the end of the article to find out more.

Though most ezine articles are written to be informative (opposed to actually selling something), you can find publishers that will agree to swap articles with you. As long as you agree to run one of their pieces, they will gladly run one of yours. This can save
you a good amount of cash, while getting warm prospects to your site.

When proposing a joint venture with other online publishers, you can skip the articles and go straight to swapping product ads. Generally, you would ask to swap the most effective ads you can get. This would mean swapping top sponsor ads or stand-alone solo mailings. If you can arrange a multiple run ad swap, all the better. More exposures to your message increases sales, so try it.

A publisher that has a good number of readers probably gets a lot of targeted traffic to their website. This person is a good prospect for a link swap with your website. The search engine Google rewards you nicely for having quality information and incoming links from other quality (related) websites. This can boost your rankings in Google's listings. This will increase your targeted traffic, which can get you more readers for your
newsletter and more sales.

Use all of these swapping tactics to create a reliable stream of quality visitors to any website you own. This stream of leads won't cost you a penny, just some well-spent time and effort. The phrase *Reap what you sow* accurately describes the results you
can get by developing these no-cost website promotion methods. In a few months, you will be very happy that you put these tactics into action.

About the Author
Ken Leonard Jr.

Imagine YOUR Product An Internet Best-Seller... Promote any product online the RIGHT way and watch your bank account grow bigger and bigger! These are just 3 of 24 tactics you must use... (


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