The Not So Secret Secrets of Success

By Terri Seymour
Posted Thursday, August 26, 2004

Have you ever heard of the "secrets of success"? Many times people are trying to sell you these "secrets" for a very high price! Well, in my five years of Internet marketing experience, I haven't learned any "secrets".

These so-called "secrets" are mostly common sense and hard work. We all know these "secrets". We just have to apply them and use them consistently.

"Secret" #1 - People

Dealing with people can be hard, but we all know we must be courteous and professional. You need to accept the fact that you cannot please everybody. When you come across one of these people you cannot please no matter what you do, just deal with them firmly, but courteously and professionally. Not a "secret"!

MOE Motto -Treat people as you would like to be treated!

"Secret" #2 - Passion

We all know that we need to like we do in order to be really successful at it. If you are interested in pets do not start a business dealing with cars! ;-) Building an online business will take a lot of passion to get through the frustration, obstacles, and other difficulties. There will be many times when we will need our passion to get us through! Not a "secret"!

"Secret" #3 - Customer Service

Another "secret" is to treat the customer with respect and courtesy. It will not be easy to deal with difficult customers this way, but it can be done. I have worn down some of the nastiest customers by a continuing campaign of courtesy, politeness and professionalism!

Each time I dealt with this one lady, she was less and less rude and upset and more relaxed and easy to deal with. Eventually, she was thanking me and praising me for being so helpful and nice. Don't be condescending and don't let yourself get upset. Remain calm, yet be firm and respectful. Not a "secret"!

"Secret #4 - Promotion

To build a business, people must know that you and your business exist. Advertising, promotion and networking are how this is done. Set up a promotion schedule and stick with it. Be consistent. This may get tedious at times, but it must be done!

Write and submit articles, publish an ezine, get listed all over the web, do link exchanges, swap ezine ads, compile a fr~e ebook for viral marketing, subscribe to announcement lists, visit message boards, get involved in discussion groups........there are hundreds of ways of promoting yourself and your online business! Not a "secret"!

"Secret" #5 - Hard Work

Despite what many people have said, it is not easy to "get rich overnight" and "making thousands a week, while doing nothing" just doesn't happen. To be successful you will need to work and work hard. This is where passion for your work comes in! Not a "secret"!

"Secret" #6 - Commitment

Expanding on the hard work "secret", you will need to make a commitment to success. You must be willing to make sacrifices and work long hours. This will not happen overnight....it could take years. Are you prepared for years of frustration, hard work, ups and downs, dealing with people (good and bad), rejections, and everything else that comes along with building a business? Not a "secret"!

"Secret" #7 - Pride

Take pride in your work. Your work and your business will be a reflection of you. Build your reputation for a solid foundation of success. Be true to yourself and your business. Not a "secret"!

"Secret" #8 - Goals

Be aware of what you want and how you want to get it. Do not go blindly into business without some planning of your goals and accomplishments. Use short term smaller goals to eventually reach your long term ultimate goal of success. Not a "secret"!

So we know in order to start and build a business, we must plan our goals, be prepared for the work and commitment of building that business, and that we must build a reputation of trust and professionalism.

I know we all knew that. It just helps to be reminded once in awhile! ;-)

About the Author
Terri Seymour owns and operates MyOwnEzine.com Learn to publish and promote your own ezine. mailto:subscribe@myownezine.com Sign-up for the FR~E MOE Ezine Publishing Ecourse mailto:moe-mini-course@getresponse.com
You can contact Terri at mailto:ter02@newnorth.net