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Three Steps To Success

By Larry Johnson
Posted Monday, September 13, 2004

Your site is now up and running and you're trying to figure out just how to let others know about it. How do you create a wave of traffic to it ?

Here are three simple steps that anyone who is really serious about marketing and selling online must do to be successful:

1) Get your own domain name.

A virtual domain name is a virtual necessity when trying to promote and market your site and it's products and services.

Which would you more likely take as a serious webmaster who could be trusted to do business with ?

A: (


B: (

It's pretty clear, right? The site with the virtual domain name is the pick of the litter everytime. I hardly every visit, or take seriously, those sites without one.

The cost for a virtual domain name is a drop in the bucket for two years of potential income from a good producing site.

2) Create and market your own product or service.

This is one that may cause you to lay awake at nights for a while. Coming up with a unique service or procuct that fills a niche market is a challenge, but not one that can't be overcome.

Too many want-to-be webmasters are too easily guiled into the "affiliate" trap. It's easy, the sights are created instantly, and they look great. (for the most part) .

The point here is that you are probably not going to make very much selling the other guys product or service. Get your own ! Then promote it for all that it's worth.

Which brings us to the question: "How do I promote my site ?" Well, there are lots of easy, quick answers for that online. Most of them don't work. Here is one that does.

3) Develop your own Newsletter or E-zine.

It's work, that is for certain, but the rewards are great. It is also an income-producing type of promotion that can not be equaled online.

As your number of subscribers grow, so does the value of your publication. Charging for ads is just one of the ways you are certain to experience as you climb the ladder of success.

Following these three simple steps will give you a headstart on those who take the easy, quick path.

Discipline your self to do a little each day, and you will soon be one of the few who can claim success online.

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