Traffic Magnet, the Genuine Article

By Jim Daniels
Posted Wednesday, August 25, 2004

Fact: Most new, small business web sites take months to average just a few hundred visitors per week. At many of these sites, growth stalls indefinitely at that level. Unfortunately, lots of income just cannot be generated with these numbers.

Why such little traffic to so many of these sites?

Well, while there are a multitude of reasons, it basically comes down to this...

Most small business owners simply do not have a marketing budget big enough to properly "kick off" a new web site. What's more, web promotion is getting more and more difficult as the net is saturated with new sites daily.

With these facts in mind, I've put together one of my favorite traffic generation tips today. It has been working for me for years, and it will work for you.

I like to call my little web traffic magnet, "The Genuine Article!"

"The Genuine Article" helped me grow my web site traffic to 8,000 visitors per month in just my second month of existence. Not a big deal to many larger web sites, but to a brand new site, not bad. Keep in mind, I had zero banners and a very limited budget. I still rely on this promotion method heavily as my traffic surpasses 100,000 a month.

So exactly what is this traffic magnet and how can YOU use it?...

Simple. I write about what I do. That's it. Nothing more. I simply write a new article every week. I then do two things with my articles.

1. I email my best articles to other publishers and webmasters. Since each article is filled with real, useful information on my area of expertise, (online marketing) many webmasters and ezine editors are happy to post the articles at their web sites and in their ezines.

Anyone can use this powerful promotion method no matter what you are promoting. Just visit this free ezine directory and gather some ezines on your area of expertise. Email each editor and ask them if they accept article submissions. Nearly all editors are happy to receive articles!

2. I also post my articles as stand alone web pages at my own site. (With reprint rights.) I do this, not only to allow more webmasters easy access to my articles. It also attracts more traffic through the search engines.

Here's how...

Every article that I post gets a fresh set of META tags and a search engine submission. I also make sure that every article is keyword rich and I always try squeezing in a few extra keywords where appropriate. This helps with my search engine ranking and generates some very targeted traffic.

NOTE: Beware, there is a fine line between what search engines consider "the natural occurrence" of keywords and keyword "stuffing". If your document is a good read that happens to be keyword rich, you stand a much better chance at having it appear on a search engine than if is an obvious attempt at search engine trickery.

ANOTHER TIP: If you purposely misspell a few of your keywords, especially in your META tags, it can actually be a good thing. After all, many people searching the web often misspell the words they are searching on. This can work to your advantage.

Next, I am very careful to "title" my article web pages tactfully. Here’s an example of a few of my page titles:

Advertising in ezines - Ezine advertising that works!
Direct Email Marketing. Using direct email to sell.

Notice a few important components. The alphabetically strategic first word, the most important words repeated (another helpful tactic), and the interesting nature of the titles themselves. Even the word ezine is mentioned in singular as well as plural in that first title. I'm always careful to employ ALL of these features. They add up to better placement.

The last thing I do as I build my "article" web pages is to place a link to my home page on every article. Readers who find my articles and want more information about the topic they are researching, can always simply click to my main site! Starting to get the picture?

Every week I build another page and register it with all the major search engines. Different keyword rich pages, different subjects, and all linked to my main site home page.

So, are you using this creative and FREE marketing tool? If not, it's simple to start. Gather your best areas of expertise and start writing. Contact at least 25 other webmasters or ezine editors with the new article. Tell them about your article that would fit in perfectly with their site or publication. And don't forget to make every article into a separate web page at your site.

Absolutely anyone can utilize the "Genuine Article" and start growing a traffic magnet to their web site! You can even get started today without having to write an article. Just visit (http://bizweb2000.com/articles.htm) and gather any of mine you want. You see, I always practice what I preach!

About the Author
* Article by Jim Daniels of JDD Publishing. Jim's site has helped 1000's of regular folks profit online. Visit (http://bizweb2000.com) for FREE "how-to" cybermarketing assistance, software, manuals, web services and more. No time to visit the site? Subscribe to their Free, weekly BizWeb E-Gazette: mailto:freegazette@bizweb2000.com