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5 Ways To Automate Your Site

By Larry Johnson
Posted Saturday, October 30, 2004

Automating your online business is one of the most importantsteps you can take to insure your success on the internet.If you have been on the internet for any time at all, you knowthat there are just too many tasks to do each day.

If you have been on the internet for any time at all, you know that there are just too many tasks to do each day to be really efficient and productive with them all.

Learning to delegate some of those routine, daily activities is one way to insure your site's success and to give you much more time in the day for the most important task which is that of promotion and marketing your site.



Probably one of the best-known and popular ways to handle routine messages to inquirers is the use of auto-responders.

It is simple and easy to set up your messages which usually involve several follow-up messages to remind your visitors what you are offering and how to find your site again.

Here are some free ones:

( (ad free also.) ( (' (


If you are trying to run your own newsletter, handling the process by yourself can eat up a lot of valuable time.

In the beginning this may be possible, but as your list grows and the tasks involved keep multiplying, your time demands will increase also.

There are lots of ways to manage a mailing list including installing your own scripts and purchasing your own software.

Weigh the pros and cons, but be sure and check out the possibility of *farming out* the responsibility to a mailing list service.

Here are some to consider:

( ( (free and paid versions)

Free ones include:

( (


There are many software options available depending upon your work online.

Here are some possible software applications available. Just do a search online.

~Creating links to your site and others. ~HTML editors ~Ad swaps ~Promotion ~Subscription management ~Survey forms


Well, this is just a no-brainer. It is just too simple not to do this one.

Having an automated payment system that allows you to accept credit card payments for your products or services and is something that everyone has to have to be successful online.

Here are a couple of third-party ones that I use and recommend:

ClickBank-- ( PayPal-- (


If you are going to advertise your products and/or services online, then it is critical that you track your results.

Knowing how many hits you got to your site is nice, but it won't take care of your questions like, "Where did my traffic and sales come from?"

Here are some ad tracking systems. (Some offer free versions.)

( ( (

Implementing these five time-saving helpers is a very important benchmark in moving your business into a phase that will free up some time to insure your success online.

Best of luck with your promotional efforts.

Larry Johnson, author

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About the Author
Larry is a webmaster and editor with six years experience. His background includes counseling, retail sales, radio and t-v copy writing and production. He is currently active in his imprinted promotional items business and weekly publication of the free business newsletter, Biz Site Biz E-zine. He has been nationally published in Home Business Magazine. He may be reached at: or you may view his site at (


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