7 Deadly Sins of Distributor Web Sites

By Jeff Gilman
Posted Friday, November 5, 2004

7 Deadly Sins of Distributor Web Sites
Survey of Distributor Web Sites in the HVACR Industry

Survey shows how web sites DID NOT try to sell. Examples include; few placed featured merchandise in best web page selling space, few offered ‘scratch and dent specials’, and few provided resources for existing high volume customers. Complete text at (http://www.marketingforidiots.com/distributor_web_sites.htm).

About the Author
Mr. Gilman has extensive management information systems experience gained in several capacities. He has held the positions of Senior Consultant with KPMG Peat Marwick, performed project management for the U.S. Agency for International Development, and was the Office Automation Project Manager for the Health Care Finance Administration and the Integrated Services Office Automation Architect for Saudi Telecom.