Are Readers Getting Your Message?

By Kellie Marzolf
Posted Friday, August 27, 2004

When is the most opportune time of the week to reach your readers? When is the best day of the week when your reader is more likely to actually read what you have to offer? There are many different opinions.

Tuesdays are generally considered a good day to send to your readers. By Tuesday the rush of the first day back to work is over and email boxes being full due to the weekend tend to be cleaned out.

Wednesdays are safe as well. The reader may now be getting into a more receptive frame of mind. Keep in mind, however, their frame of mind may also be starting to zero in on the upcoming weekend events. The "weekend" frame of mind may be be detrimental to your message if attention is being distracted from what is being read, to what fun will be had on Friday evening.

Many people send out ezines or ads on Friday. This can be a good day to send, giving the reader the entire weekend to mull over your message, but you still compete with the "weekend" frame of mind. If you target preoccupied readers, your message is more likely to end up in the trash.

Tuesdays seem to be the most promising days to send. As for time, the best thing to do is ask your readers what they would prefer. Ultimately, the time and day that you send your mailings out to your readers is up to you. A good rule of thumb would be to go with what not only works best for your schedule, but what works best for them. Send them a short survey regarding this question. When in doubt or when confronted with an issue such as this that you may be unsure of, Just Ask! You'll be surprised at how willing and helpful your readers can be in helping you answer your questions.

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