Are You Wasting Your Time?

By Lisa Reddell
Posted Sunday, August 8, 2004

Today I'd like to discuss...Ad Tracking

Being a publisher, I see many ads. I also place many ads. The difference of the ads I see and the ads I place is Ad Tracking

I know, I know, ad tracking has been a greatly debated subject. The majority of research I have done tells me that tracking your ads is a much needed tool in online marketing and advertising.

Here's why!

To promote whatever opportunity you are involved in, you must gain exposure and to achieve exposure, advertising is a must!

Now, if you're like most entrepreneurs, you've got ad campaigns coming out of your ears. Which ads are producing hits? Which ads are producting sales? Are any of your ads producing the results you want?

If you've not tracking your ads, you can't know. You just won't know! You DON'T know and you might as well be working on your computer without electricity!

I've read a number of articles that say you should use ad tracking, especially if the ad is paid. Well, I beg to differ!If you have purchased an ad, yes, you have an investment. But, even if you have placed a free ad, you still have an important investment. What you ask?

Your TIME! I know don't know about you, but my time is valuable. So you see, it shouldn't matter if you are investing your precious time or your hard earned cash. You should be tracking your ads!

Well, folks, that about wraps it up! You've just read an article written by a woman with no claims to guru-ship. I do however, claim education from the school of hard knocks. smile

In closing, ad tracking is a needed tool in any ad campaign. Without it, you haven't a clue as to which ads are pulling the results you desire. Time is a valuable commodity. Don't waste yours!

Side Bar: The first year and a half after I was introduced to online marketing and advertising, I never tracked my ads. Looking back, I regret all the time and energy I wasted. Yep, I read lots of articles about tracking: Why you should track, how to track, tracking services. You name it. I guess I ignored those articles simply because I was about as green as you can get! So out of ignorance, I ended up hurting my efforts and my business.

About the Author
Lisa A. Reddell is a Free-Lance writer, a domestic engineer, a busy mother of three, a partner in LOGON's Galleria of E-Publisher's and Co-op Owners and publishes the weekly Ezine, The Left Handed Times. Lisa has started achieving dreams of online success & You can TOO! Visit Lisa's Site:
(http://www.lisareddell.com) OR email Lisa: mailto:lisa@lisareddell.com