Co-ops of Cooperation

By Susan Nichols
Posted Saturday, August 7, 2004

What is an Ad-Placement Co-op?
The word "co-op" (ko' op) is defined as: "a cooperative store, dwelling, or program." An ad-placement co-op is a program which unites 3 components:
a) one online business, the co-op owner,
b) advertisers, and
c) a group of eZine editors/publishers

The co-op owner is the connection between 1,000s of advertisers and the publisher members in the group of quality eZines.

The process is initiated when an advertiser buys an ad from the ad-placement co-op. The co-op then delivers his/her ad to the eZine publisher members. In exchange for giving their opt-in subscription to each eZine publisher, the advertiser receives an ad in each eZine.

Benefits for the Advertiser:

--Terrific time-saver at Low-cost: Ads are submitted to 1,000s of b00,000s with only "one" submission. This means that the advertiser only has to complete "one" form, in "one" web site, in only a "few minutes." The ad-placement co-op does the work! Consider the hours an advertiser would have to spend in submitting individually to multiple eZines! Wow! It's worth it to advertise through an ad-placement co-op's one-submission program!

--Targeted advertising: The eZine members of an ad-placement co-op are a targeted marketing group whose subscribers are dedicated and loyal to each eZine. This means that these eZines are "read" and "respected" by their subscribers!

--Traffic and Sales: Traffic and Profit can be built at Express Speed! More Traffic for You means More Income for You!

--The ad-placement co-op Delivers Your Ad -- Delivers Your Subscription -- Does the Work for You! And You Save Your Time and Money!

Benefits for the Publishers:

--Rapid growth of subscriber lists! Subscriber database growth can be as much as 80-90% faster.

--A percentage of the advertising sales through affiliate links (generally 40%) is given to the publishers when advertisers click through their affiliate link and purchase ad services.

--Special discounts and member benefits are given to publisher/editors by the co-op owner. One example: free ads in the owner's own eZine.

--A network system can be organized among the co-op owner and members for ad swaps, article swaps, and special programs.

--And yet another benefit for the publishers in a co-op is the mutual assistance of all members. They are a cooperative group that can grow together and help each other. During our ownership of Vector Central Express Ad Placement, we have observed a unity of purpose among our publisher members and a focus to help each other, as well as the online community. It's a refreshing thing to witness members of an organization working in harmony! I'm proud of our publishers and applaud their quality work!!!

Advertising Solutions Are a Reality!!!

We are here to assist you toward Your Success!!!
(http://www.vectorcentral.com/express.html)
Visit today and target your ad to multiple 1,000s!!!

May your day be blessed!
Susan Nichols

About the Author:
Susan Nichols assists businesses with essential marketing methods to generate online success! She is editor/publisher of the Interactive Marketing Ezine and co-owner of Vector Central Ad Express, where you can target your message to multiple b00,000s of "Loyal & Responsive" Readers! (http://www.vectorcentral.com/express.html)