Headline Junkie

By David Galluzzo
Posted Monday, October 11, 2004

Oh it's true, admit it, you can not resist those titillating text links beckoning to you to "Click Now" and "Discover Secrets Revealed" or "How to Explode Your Traffic". You ask yourself, can they really believe I would be so naive as to click on that? And then you do!

Don't worry you're alright, we all click on them, and if not maybe we should because there is a valuable marketing lesson to be learned within. Writing provocative headlines and titles could be the single most important advertising skill you can develop. Writing powerful headlines that command an immediate response and call to action will stimulate growth and sales faster than anything else anyone can recommend.

The words that you use in your headlines will instantly determine, in many readers minds, the enthusiasm or interest level that they will have for your product. If you can't lead buyers to your offer, then you really have nothing more than a pretty web page and a complete waste of your time.

Which of the following examples peaks your curiosity and urges an immediate response from the reader?

Headline #1:
We offer great products at fair prices - visit today and recieve a free offer!

Headline #2:
Breakthrough Products Revealed - Save Money and Get Results. Download Free $40.00 Software Instantly. Click Now!

I hope you chose number two, because no matter how sophisticated we may believe ourselves to be, in the real world most people need to be curious and/or excited before they will allow themselves to be led. In this case led to what ever it is you may be marketing.

There are many great books and eBooks (electronic books) available that can teach you how to write effective headlines and copy. It would be time well spent exploring and using the proven techniques many of these can offer. The simple utilization of a few words that you are currently not using in your marketing efforts can change your response and sales rates dramatically.

When you evaluate the content of most of these books you will notice the common theme to use powerful words that evoke curiosity and excitement. Words and statements that define for the reader the value and benefit that your offer has for them and finally (the internet marketers body blow and finisher) the immediate call to action.

So if in your internet travels you find yourself twitching to click one of those links, go ahead - it feels good and it won't kill you or your integrity.

You might actually find a great headline that leads to an equally great product and you will have then experienced first hand a simple but profound formula for online marketing success.

Oh yeah and you will have also experienced the real joy and purpose of being a true...Headline Junkie!

About the Author
David Galluzzo of FirstBizOnline New-Biz Start Up Site and The BizFactsOnline Newsletter. Get Your Free Copy of Magic Letters How to Write So People Buy Now! (http://www.firstbizonline.com) and Wills-Legal Kits Best On the Net offering Wills, Trusts, Estate Planning, Nevada Corporation and More (http://www.dacu.com)