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How Get Targeted Traffic On Overture For Pennies

By John Colanzi
Posted Friday, October 15, 2004

I'm always looking for more ways to get targeted traffic from my articles. I decided to give pay per click search engines a try.

The best place to start was Overture. The only problem with Overture is the high price for many of their search terms.

I knew I couldn't afford the $3 or more for some of the keywords. That just wouldn't be cost effective.

I ran a search for the keyword Free Content. It turned out Free Content was the most searched for term in that category.

I next ran a search for the top bids. It turned out I could get listed in the top 4 for $.07.

I placed my bid and waited for approval.

I didn't expect very much for $.07, but who knows.

After two weeks of the test I've already had over 50 targeted hits.

I'm sure you're thinking what good is 25 hits a week?

Well think about it, I can add more keywords. $.07 is for the most searched term and is the highest priced.

For under $.07 per visitors, I can drive targeted traffic to my site, each and every week.

Even if only a percentage of the visitors add my articles to their web sites, my links will multiply for peanuts.

So how can you take advantage of this?

Set aside a portion of your site for your articles. If you don't have any articles yet, take some of those free reports floating around the web.

This is an extremely low cost method of drawing traffic to your web site.

Wishing You Success,
John Colanzi

John publishes the "Street Smart Marketing" newsletter. To subscribe Join the PowerMoney Total Support System FREE! (

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