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By Chris Bradford and Brande McCree
Posted Tuesday, October 26, 2004

If you are like most network marketers, your answer will be zero. This is not a good way to build your business.

The only way to build your business is to promote it to others. I see so many people who spend so much time getting ready to produce that they never get around to actually producing. They then become discouraged with their lack of success and start looking for an opportunity that might be more profitable. If you are one of these people, then I have some very sad news for you. There are no network marketing companies that will pay you for "getting ready" to produce. The only way for you to get a check is to actually produce, and this requires you making presentations.

Usually, those who spend a lot of time "getting ready" to produce are stalling. Simply put, they are afraid to make presentations, and they fear rejection. So, instead of making presentations, they spend all their time "getting ready."

What is your reason for not making presentations? If you can come up with a single answer to that question, you are making excuses. There are no reasons for you not to be making presentations.

Some might claim they don't have any leads. Your community does publish a phone book, doesn't it? You can get a list of members in any organization you might be a member of, like your church or the PTA, can't you? These are all leads! Why don't you call them? If you have no other leads, there is no reason whatsoever not to use these sources of leads and start making phone calls!

Some might claim they are looking for the real business builders and don't want to waste their time with lesser producers. Real business builders want to associate with other real business builders. A real business builder is someone quickly creates a huge organization. To quickly create a huge organization, your qualifications for membership into your organization must be simply 1) they can breathe, and 2) their check will clear. Real business builders do not restrict themselves to recruiting only real business builders. They will recruit anyone. So should you.

In the network marketing business, there is no way you will be successful without making presentations. So, whatever your excuses are for not making presentations you need to overcome them, and overcome them quickly.

About the Author
Chris Bradford and Brande McCree are the publishers of MLM Success Today, a weekly newsletter offering original articles written by its publishers for both the experienced and the beginner network marketer. (


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