How to get visitors for 5 cents in pay per click search engines when most people are paying 57 cents

By Rob Rawson
Posted Friday, September 17, 2004

Pay per click search engines are a great way to generate traffic. The problem is that most of the good keywords cost 50 cents or more. Here's how you can get traffic for much much less.

This article is divided into two sections - How to get clicks for 5 cents with Google pay per click & How to get clicks for 5 cents with Overture pay per click.

I'm assuming that you understand the basics of how pay-per-click advertising works, and that you understand how Google and Overture work. If you need more information on the basics check out (http://www.profitpuppy.com/pay-per-click.htm)

How to get 5 cent visitors from Google

Ok, so let's start with Google. Remember that the system for Google is totally different to Overture. We are dealing with Overture and Google on this page because they are the ones that are going to drive the majority of traffic for you. It is actually much easier to get clicks for 5 cents or even lower at other pay per click search engines, but it is difficult to get very many clicks.

Basically the secret for Google is to do proper research for your keywords and find every combination of keywords that you can think of. For more information on keyword research visit (http://www.profitpuppy.com/keyword-research.htm)

Let's say for example that you have a site that sells wine. At the time of writing, the minimum bid on Google for "wine shop" is 57 cents and the minimum bid for "buy wine" is 35 cents. And that's just the minimum which will likely put you at the bottom of the list of 8 advertisements and get you very few clicks.

Instead, have a look at these combinations of keywords:

wine sales
wine stores
wine sale
purchase wine
discount wine
wine price
wine cheap
wine shops
order wine
wine on line
wine prices
wine club
wine cheapest

All of the above keyword combinations are available for five cents. (Although they might not last long at that price if some wine sites are reading this article!)

It doesn't matter what business you are in, there are some keywords or keyword combinations that other people have missed. I have even managed to get clicks for web hosting traffic at 5 cents per click, which is probably the most difficult area to get web traffic for.

The secret is in coming up with lots of keywords and combinations of keywords. Here are a few more ideas:

Try the pleural versions of the keyword.
Try different verb forms - make, making etc.
Try combining two keywords into one word without spaces, for example instead of buy car try buycar
Use misspelt words
Getting clicks for 5 cents on Overture

With Overture you need a slightly different system of getting the low cost per click keywords. Basically for Overture you can only use keyword phrases that appear in the (http://www.overture.com/d/USm/adcenter/tools/index.jhtml). (Click on the link Search Suggestion Tool).

For example if you have a site on Bonsai trees, when you put in the word Bonsai into the search suggestion tool, it give you the following results:

42453 bonsai
13770 bonsai tree
2823 bonsai kitten
2169 bonsai plant
1356 bonsai care

and so on ...

To get clicks for 5 cents, make sure that you bid for every phrase that applies to your site. That probably won't get you in the top 3 listings which is the best pace to be. However, even if the top bid is 60 cents, and you are listed as number 35 you will still get some clicks just from the Overture search engine itself. And for keyword phrases that are right down the list, you will often be able to get a number 1, 2 or 3 listing for 5 cents.

(www.profitpuppy.com)

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