Increase Your Ad Response

By Nathan Lynch
Posted Thursday, October 30, 2003

There are 1000's of ezines out there. So You ask...

"which ones do I advertise in?"

You must find ezines with what I call "active readership". Active readership will lead to a higher response rate for your ezine advertising. Everybody wants and needs this for their online business to be a success.

Use the following secrets to explode your response rate and you will be able to negotiate for lower ad rates at the same time.

Little Known Secret #1: Find a list that you would like to advertise in, go to that site and look at how the e-mail addresses are collected.

Your prospects are intelligent people! Something that we know about the behavior of surfers, they are hesitant to make a decision. Fearing spam they hesitate to fill out forms with their paid for e-mail addresses. They will find out anyway to subvert the system and still get their freebies.

Anywhere from 75%-90% of ezine subscribers will type their free e-mail addresses on these forms. Many times these are throw away addresses, which may never be checked again. Your ad may never be seen! Okay, so what are effective ways to get high quality prospects that are active on the net. More importantly "prospects that will see your ad"

Go here...

http//www.sell-your-site.com/subscribe.html and examine how taking away a subscriber form and placing just a button adds more "active readers to a newsletter". Once prospects click on the button the publisher gets subscribers dial-up account address. Everybody checks their paid for accounts at least once daily maybe even more. More importantly, these newsletters are read and thusly your ad will be ultimately seen!

Little Known Secret #2: Does The Newsletter Go out Monthly Weekly, or Daily?

The frequency of the ezine is immensely important to the ads effectiveness. How many times a month a newsletter is published is a good indicator as to how the ezine is perceived from the readers standpoint.

An ezine published once a month will get deleted much more often than a weekly ezine. Why? Sometimes a reader just forgets they are a subscriber of the ezine, sad but true. An ezine that is published more often with great content will be one of the best bets. Also look for daily ezines to advertise in, these have an active readership and more active buyers in this group.

Now, how are these secrets going to help me? if there is an ezine that does not have these things going for it. E-mail the editor and negotiate with him or her. State the above facts and if your ad goes over well i.e. gets a lot of high quality responses, you will most likely advertise many times in the future. Ask for a discount of up to 50%.

Ezine editors love repeat customers! When looking at the actual price of the ad you now have some great information. Now go out and negotiate!