Internet Marketing Is One Huge Oxymoron

By Benjamin Scott
Posted Saturday, August 21, 2004

You give away something for free and suddenly you have a bunch of leads for your business opportunity,a ton of sales for your web store and a successful online business. That is what internet marketing is all about.

The internet giants like Yahoo,Google and Microsoft are living proof of this philosophy. Millions of people visit these web sites everyday . These web sites provide free content which in turn equals tons of sales.

Yahoo started out as a hobby web site and is now the number one most visited web site on the world wide web. Microsoft created hotmail which currently allows thousands of internet users to create a free e-mail account. Google is one of the best search engines on the internet providing highly relevant results.

Here are some examples of free content provided by these highly successful web sites.

1.News

2.Sports

3.Business

4.Technology

5.Entertainment

6.e-mail

7.Directories

8.Tool bars

9.Limited Trials

10.Chat Rooms

If you currently have a web site producing small results, you may be trying too hard to sell your products, services, or business opportunity.

Your web site will become successful when you realize that the large majority of people surfing the internet are looking for nformation. Become a provider of information and you will create viral traffic to your web site plus build long term relationships with clients.

Tips to promote your web site:

- Give away a free course or report in exchange for an email address.

- Have a trial for a limited time for some of your products and services.

- Write articles to promote your web site and create a resource box in the bottom of your article.

- Give away an e-book in exchange for an e-mail address.

- Create a categorized links directory.

- Start your own e-zine.

- Give away free greeting cards.

- Offer a free gift or certificate to repeat customers.

With a little bit of thought and creativity you can implement any of these strategies into your marketing plan. Keep in mind that the whole purpose of giving away something for free is to receive something in exchange.

You want to create hundreds of prospects and collect their contact information. Build a relationship with these prospects and you will earn their trust which in turn will lead into hundreds of sales.

Finding content:

- Search any search engine for hundreds of free content and articles. Look for content that matches the theme of your web site.

If you have not started, start today. Remember this oxymoron: Giving away free Content yields lots in return: Long term relationships, repeat customers,Sales,Traffic,links and in conclusion,a successful online business.

About the Author
Article by Benjamin Scott. Ben's main focus is to search the world wide web to find genuine and quality programs that allow individuals to conduct business online. Visit his website at (http://www.1-marketingstrategies.com) for internet marketing tips and a free email marketing course.