Magical Words Make Your Site Sell!
By Robert Olson
Posted Tuesday, October 12, 2004
You can read magical words all over sites that sell. Even search engines record and display these special words. Every part of e-commerce requires the use of these magical words or sales on the internet would be very few indeed!
When someone goes to your website, it is because they believe something they are looking for will be found there. They won't actually find the product or service in most cases, but rather they find words. Your words better start filling your visitors needs right off the bat or they will be long gone! When visitors first arrive, they really don't care about all the the great things you might want to say about your company. From the minute they arrive, you need to start capturing their attention with the first magical words - Benefits! Start telling your visitor how your product or service is going to save them time, money, or give them health, happiness or whatever it is that your product or service will do for them.
You will need to learn to use magical words that grab attention, words that spell out the benefits and create a desire for your visitors to click until they buy! When you look at the sites that sell, you won't find flashy pages with streamming audio and video. What you will find is well thought out sales material that generally focuses on an age old sales formula layed out in this order: (1) attract - Attention (2) generate - Interest (3) stimulate - desire (4) ask for - Action
If you are not familiar with this copywriting formula, I can only sugggest that you should make the time to learn about it. The time, effort and even money spent in learning to write irresistable material for your ads and webpages wil turn out to be the goose that lays the golden egg! If you don't have the time or you think you don't have the ability to learn a little about this art, hire a professional. It will be money well spent!
The internet has all the resources you need to learn how to write powerful ad copy. Just run a search for the word 'copywriting' and you will find everything from articles, books and even professional copywriting services. Even if you only learn the simple basics of copywriting, you will be many sales ahead.
Start by using the magical words that sell from the moment your visitors arrive. You know how impatient people can be if they don't find what they are looking for right away - so give it to them! You can always tell them about how good your company is after you have them wrapped around your virtual finger. Use magical words to make your site sell and it will soon be you who owns the goose that lays those golden internet eggs!
About the Author
Robert Olson is Editor of FreeWebPromote. Subscribe Today and Learn to Make Your Site Sell! Visit the FreeWebPromote Site for lots of Free Promotional Tools. Plus, Place Free Ads on 4500 Adsites with Just One Insertion! Click Here Now! (http://freeyellow.com/members8/freewebpromote/page17.html)
