Marketing via Email!

By Sonia Colon
Posted Wednesday, September 1, 2004

Email marketing is one of the best type of advertising that you can learn to do. There is nothing like its ability to stay in contact with your customer base. It is remarkably cheap for the results you get if you do it correctly. The following four kinds of email marketing is vital to your success.

*Spam/Unsolicited Email

Please "don't do it." Spam is becoming increasingly looked down upon by customers and Internet service providers. How do you feel when you receive an unsolicted email? Treat others as you would like to be treated.There are other ways to promote your business. Use effective email marketing techniques like the following...

Ezine Advertising

Ezine advertising is a very effective and an easy to use method. First, find an ezine to advertise with. An ezine that is related or complimentary to your site and products works the best.

Visit (http://www.myfavoriteezines.com) for free, to find an ezine that relates to your website.

After you have found a promising ezine, subscribe to it to see the quality of the newsletter's content. If you like the newsletter, then you probably aren't alone. The higher the subscriber list the more attentive the reader base, that tells alot about the ezine which is also the type of reader base that you want your ads to be sent too.

Newsletters

If you already have a website up, you can ask visitors for their email addresses. Send them content filled tips of the week, or even fill them in on the latest deals on your products and/or services.

TIP! Please format your messages in a plain text program such as Notepad. Your lines should all be 65 characters or less with a hard return at the end of the lines. This will make sure that your message is all one block and easy to read. Many email programs will not display the word wrap correctly, leaving your lines ending in unforseen places. You may even lose a subscriber if it looks unprofessional. Always proofread your newsletter content before sending it to your subscriber list.

Announcement Lists:

This is not the most powerpacked method but for a few minutes of work each day, does bring in some subscribers. You need subscribers to build your ezine or newsletter! The following are great lists to join and get you started to talk about your ezine/newsletter:

mailto:PromoteMyGroup-subscribe@smartgroups.com
mailto:Advertise_Your_Club-subscribe@yahoogroups.com
mailto:allGreatGroups-subscribe@yahoogroups.com
mailto:Announce_Your_Group-subscribe@yahoogroups.com
mailto:AnnounceYourGroup-subscribe@yahoogroups.com

You may also subscribe too: (http://www.subscriptionrocket.com/cgi-bin/r.cgi?r=2518) to increase your subscriber base.

Please take email marketing seriously. It can greatly benefit and increase your online business almost immediately.

Good luck!

About the Author
Sonia Colon owns and operates Jimson Products. She is also a publisher of "My Jimson Products Ezine". Subscribe by visiting her site at (http://www.jimsonproducts.com). Sonia Colon is also a successful ebay member. Visit her positive customer feedback at: (http://cgi2.ebay.com/aw-cgi/eBayISAPI.dll?ViewFeedback&userid=jammi91) Sonia Colon is also featured on Business Owners'
IdeaCafe website. Visit her profile at:
(http://www.businessownersideacafe.com/business_people/show_profile.php?profile_id=1825)