Simple Starter Steps to Generate Sales

By Rob Wiley
Posted Monday, August 9, 2004

Do you have a web site or store front that remains stagnant? No matter what you do, it just doesn't matter, you just can't seem to build traffic, increase or generate sales. You’ve created new graphics changed your text to be more appealing to readers and still no one is signing up and your click through rate remains stagnant. You own a small shoe store and regardless of your efforts, sales just remain the same. Well my friend, if the above real life scenarios pertain to you, then it is time to do a little bit or maybe a lot of research. You could have the greatest product, a product that could be very useful to consumers and your product ships with an affordable price tag. You could have the next break through idea but if you are not marketing your product or idea properly, there will not be one red cent earned for your efforts.

The first simple step

Always, always research the market, see how much of a need there is for your idea or product and see if someone else has developed a similar idea or product. If they have, find out how they are generating sales, and then see how you could do the same and then dominate the market by offering consumers what your competitors lack. It all involves A PLAN tailored to generate sales specifically for your product. If you need help with developing a plan for your marketing efforts, please let me know. I can help.

The second simple step

Once you have a tested effective plan. That is, your marking efforts have reached a point that generates effective results. You use the results as a marketing tool, a tool that will attract potential buyers and keep them coming back for more. You might ask what kind of tool can you develop from your research? That all depends on the results of your research plan and the direction in which you wish to grow. Take for example: you own a small sandwich shop and the only other sandwich shop in town is the popular chain sandwich shop Subway. Subway is killing you because they have spent millions of dollars in marketing campaigns. You decide to research the market to develop a plan for your business. With in your market Subway proofs to be your primary competitor. In researching a marketing plan for your business you have found that 30 percent of visitors of Subway in your town really would like Subway to stay open later and 20 percent of visitors to that Subway don't like the taste of Subways bread. With these results you create an ad and display it in an area that your towns people will see. The ad simply states, "if you think Subway's bread taste lousy and if you want to eat late then eat at Joe's Sandwich Shop and have a cup of coffee on us." Place ths ad and your sales are almost guaranteed to increase. These tactics can be applied to anything you have to offer, and they work great on a website. Building marketing tools like these will help you TARGET your market.

The third simple step

Continue to test and research your market, tweaking your plan to generate optimized results, continue to develop ad campaigns based on your results. See which ads work better for particular sectors of your idea or product and capitalize on them.

About the Author
Rob Wiley has spent the last 13 years serving the media industry in fields involving graphic design, marketing, website design and development. His experience has been shared with numerous businesses that have profited from his advice and skills.