The New 5 P's!

By Jaruda Boonsuwan
Posted Saturday, October 16, 2004

NO! When I say "5 P's", I'm not talking about the big 5 P's of marketing everyone's familiar with.

Here I'm NOT referring to Product, Price, Place, Promotion and Package!

But I'm talking about the FRESHEST 5 P's I believe will be extra useful for your websites and newsletters.

Are you ready to discover the hottest 5 P's?

1. P.S.

This writing technique alone will shoot your sales to the roof!

Count how many times this week you skip reading the whole sales copies and go right for a P.S.

We don't like reading a long letter. Most of the time, we skip. So, it's a clever idea to give your prospects a big bang with a P.S. They never skip reading a P.S.

Perhaps they're too bored or too tired to read "another" sales letter. Perhaps they like to cheat and want to see the final punch, if it's right for them or not.

So, make sure you wrap up all of your ICE-MELTING "selling points" in here! Shrink your message. Make it precise. Make your prospects feel they can't live "comfortably" without your product or service. After all, it's your last shot to make a sale!

2. PASS

People love a free pass, even if it's only temporary!

Don't worry if you don't know how to let people type in the password to access your restricted area. It's not the end of the world. Here's where you can get the script for FREE at...

(http://www.dynamicdrive.com)

Here's a cutting-edge trick: Give them a free password to access your newsletter/ article archives, for example, in exchange for their email addresses. Do not give them the password right at your website. Instead, send them the password by email.

Now, this is important...Set up an autoresponder to do this task. Make sure they get their passwords instantly. They can't wait another minute longer to access the free section. It's a MUST that you have an autoresponder, especially if you publish a newsletter. Get it at...

(http://www.mailloop.com/t.cgi/769736/)

Now this is important! Do not make this offer sound like a junk! You can say that you're giving away "free membership". Say it is a "privileged" or a "VIP" pass. Or simply say that they're "the chosen one". This way, your prospects will be eager to get the free access you're offering. It's human nature. We all want to be a Very Important Person!

3. PROMISE

You've got to promise your prospects something important...like money-back guarantee.

But don't just say "one-year, money-back guarantee"!

Do say..."And if 365 days from now, you decide you want your money back, I'll ask you absolutely no questions. And even if it's just because you're $27 short and can't buy some beers, I still won't ask you why. You'll get your money back as soon as you say so. I can guarantee you that!"

4. PICK OF THE DAY

When you go to a restaurant, the first thing you always notice is the "Menu of the Day"! Even if you don't order it, you're still curious to see what's new for today, right?

The same thing works with your website. Once your prospects leave your site -- without signing up for your free newsletter, your business depends on pure LUCK.

Too bad people don't buy the first time they see you. And if you still want to win them back, you might have to spend some more bucks on advertising.

Now, it doesn't have to be this way...The only one reason that'll keep people coming back to your site is something NEW every day!

Showcase the "Pick of the Day". And they'll come back to your site from time to time to see what's new.

See? You don't even have to pay for the traffic. It can be "Tip of the Day", "Site of the Week", "Star of the Month", ....anything you can think of!

5. PIECE OF ADVICE

How many times have you read newsletters chock full of the word "buy now"?

This is the mistake that can drive your subscribers away faster than jet speed! Your prospects want to read something useful. They simply don't want another junk mail. If you don't stop selling to them --just for a second-- you'll risk losing them forever. They'll disappear "out of your sight".

So, in your newsletter, try to give them little tips that teach them how to make their lives easier.

Suppose you're selling a beauty product, instead of hard selling, try giving them a short makeup tip of how to make their lips look fuller.

If you're an affiliate for a used car website and running your own ezine, instead of selling cars all the time, try giving them a reliable tip that teaches them how not to get ripped off buying a used car.

P.S. Give it a try. I'm sure these freshest 5 P's can easily add the punch to your websites or newsletters next time you decide to try something new.

About the Author
The author, Jaruda Boonsuwan, is offering one-of-its-kind e-course -- at NO charge. She reveals NUMBER ONE deadly-effective secrets to creating killer sales copies at (http://www.groundbreakcopywriting.com)