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"The Potential of Publishing your Own Ezine"

By Justin Blake
Posted Friday, October 15, 2004

There seems to be a bit controversy over what really makes a marketer a living on-line.

It seems that everyone out there insists they have the "perfect program", or the "perfect pay plan" that will make you a millionaire practically over night. All you have to do is join either for free, or pay a small fee anywhere between $5.00 to $500.00 and up.

To be honest, 99.9% of all these programs and pay plans won't make you a dime. It is sad but true.

Only a select few on-line marketers actually make money or sign up affiliates from these programs.

99% of the "Lucky" .01% peoples have their own Newsletter or Ezine. This is the only way to make a living on line.

Publishing your own ezine/newsletter, staying in contact and offering honest, high quality content to your subscribers will raise your sales success rate anywhere between 30% and 50%.

Without a quality ezine/newsletter your chances are a slim 1% to 15% depending on your sales letter, product/service demand and targeted audience.

With a response of only 1% to 15% chances are you will spend more money on the leads and advertising than you will make in return profit.

(Trust me. I have been losing money on the net for years before I started my own ezine. It's a good thing I learn from my mistakes ;-)

With your own ezine/newsletter you are almost guaranteed to make sales and a profit every time you send an issue or a solo ad.

( Many people don't like solo ads, so you must use them responsibly. Do not abuse your list or you will soon be receiving more UN-Subscribe requests than Subscribe requests along with some nasty messages. These nasty messages can kill your motivation and belief in yourself.

Thus comes the death of your ezine/newsletter and your reputation! If you acquire a bad reputation on the net then chances are you will always have that bad reputation and you can kiss your dreams of making a living on-line good bye forever.

Or until everyone forgets about your name a few years later.

But why take a chance like that?! It is simply not worth it just to make a few sales.

Honest marketers always prevail in the long run. ( Please read that last line again. )

Now with that said, I will continue.

With your own ezine/newsletter you are advertising to a targeted audience over and over again for FREE !

You won't have to pay .01 to .25 and up on the dollar per address. You already own the list !! :-)

Many of my fellow publishers and marketers reading this right now already know this and are focusing all of your efforts to gaining subscribers. But there are some of you who don't realize the potential your ezine/newsletter has for making you a living on-line.

If you wish to acquire a respectable reputation as a known marketing, dieting, taxidermy guru then you must publish your own ezine/newsletter.

I know many of us fellow publishers ( including myself ) occasionally have a hard time either finding the time or thinking of an interesting topic to send out every week.

This should never stop you from publishing an ezine/newsletter. You can always find someone out there who would love for you to publish an article(s) they have written. In exchange for using there content all you have to do is allow them to post a small ad about themselves or their product, ezine etc. at the end or beginning of their article.

Here are a few article directories to help get you started:

(http// ( (
( ( (

I know there have been times when either I didn't have enough time to write an entire ezine, or just wanted to trade articles with someone else as a promotion for our ezine's.

With thousands of other publishers practically begging you to add their article in your next issue you really have no excuse to not have your own ezine/newsletter.

( After you reach 1000 subscribers you can start to charge for advertising positions or promote your own affilliate programs.

Price per position of the ad will vary depending on demand for your ad space and the number of your subscribers. )

Once you have this little time saving technique mastered you can start to write a few of your own articles.

After you master writing your own articles you can become the publisher submitting your articles to other ezine/newsletters which is the most cost efficiant way ( free :-) to promote your website or newsletter to thousands of new prospects.

This is what I would like to see all of my fellow publishers doing.....becoming an article submitter. :-)

You will soon realize publishing your own ezine/newsletter is fun and exciting, not a boring chore.

Wishing you success ( and a larger list :-),

Justin Blake - publisher ( Secret Ezine Publishing Tips Guaranteed to Increase your Subscription Request List

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