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The Shocking Truth About Pop-Ups !

By Detlev Reimer
Posted Saturday, October 16, 2004

You will certainly already know a lot about pop-ups if you are surfing on the web on a regular basis . They are those tiny little windows that open up if you are just entering a site or if you want to leave it . Other variations are windows which are load-ed completely in the background (pop-under) .

Pop-Ups Are Annoying and Disturbing To Surfers....

You are distracted from what you wanted to do and you have to make a new decision if you want to accept the offer you are confronted with or not . Or if it is a completely different site that has been loaded, you have to make the decision if you continue with the new loaded site or with the site you originally wanted to visit .

But the really annoying thing is when you want to close one pop-up and then the next pop-up is already on it's way. This could be e.g. an entry pop-up in combination with an exit pop-up. So when you close the entry pop-up, a JavaScript-code calls the exit pop-up .

This is the most obtrusive way of conveying a sales message. If you are a serious marketer, this is something that you should avoid completely or your reputation could become seriously damaged....

Pop-Ups - A Pest In Combination with Startpage Programs

In combination with startpage programs they can be a real pest. Because with these programs you stay about 20-30 sec. at each site and then you surf to the next one. Now ima-gine this:

Every second site you are surfing to uses an entry pop-up and an exit pop-up. If you don't close the new pop-ups immediately, you have your complete windows taskbar flooded with new windows.

You either have to close them all one by one if you surf with multiple startpage programs at a time or you'll have to use your windows taskmanager to shut off your browser .

In each case, you have to react , because if you don't, your computer could crash or freeze.... ( At least, this is what I experienced from my personal surf-sessions .)

Pop-Ups = A marketer's dream ?

We have to ask ourselves why are these pop-ups used by so many reputable marketers. There's just one reason for this: They work ! Even though they are hated by most people, they do their job....

You have to look at it from a marketer's point of view. Even if he has just a response rate of 3% , he has made 3% more money, more subscribers or whatever.

And it doesn't cost a single penny ! That's 3% more sales, more advertising revenue etc. So would you give that up if you were standing in his shoes ? As a websurfer I don't like pop-ups very much myself, but because of the results I get , I use them at my own sites as well....

About the Author
Article by Detlev Reimer. Feel free to use the article with these bylines included. Detlev has just finished creating his first product, a database program for Internet marketers which will help you to save and organize e.g. your advertising, customer and contact data. For further details, please visit : ( . Sign up for his newsletter at ( .


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