Top 5 Secrets To Loading Your Web Site With Traffic Boosting Content!

By Ewen Chia
Posted Saturday, September 25, 2004

Successful webmasters and marketers agree: words rule the web!

Nothing beats fresh, keyword rich content for attracting search engine spiders, live visitors and repeat visitors. But there’s just ONE obstacle for the newbie web publisher though…

It takes a lot of work to write all the content on your own.

Well, the good news is that you don’t have to create all of this content yourself!

In fact, you can load up your web site with top notch articles, news, cartoons and a whole lot more when you simply outsource your content.

If you’ve ever wondered how the experts load up their web sites so quickly, then today is your lucky day…I’m about to show you their top 5 secret resources…Act on this information now and you’ll have quality content published before dinner time, guaranteed!

== Secret Resource #1: RSS Feeds

RSS Feeds are the hot commodity on the web right now. RSS stands for “Really Simple Syndication” and describes a technology that allows web sites to syndicate, or distribute, their content among other sites. Maybe you’re already familiar with news syndication sources like Reuters and the Associated Press? RSS parallels this concept and brings it online.

Content syndication provides an ideal solution for the cost and time conscious internet marketer. You can load your site with relevant business and marketing articles and reap significant rewards.

Syndicated articles attract the search engines to your site in two important ways. The first and most obvious fact is that more content and more keywords = better rankings, period. Second, you boost the value of your incoming and outgoing links – a very important element in the eyes of Google’s page rank algorithm.

If you’re totally new to RSS, then visit the following two sites to brush up on your knowledge. They will educate you a bit more on how RSS works and what you need to do to implement it on your site:

MNot RSS Tutorial: (http://www.mnot.net/rss/tutorial/)
Site Pro News: (http://www.sitepronews.com/archives/2004/feb/9.html)

Here’s a starter list of marketing related feeds available for instant syndication:

Shelley Lowery’s Web Source.Net:
(http://www.web-source.net/syndicator.htm)
Wilson Web Syndicated Content:
(http://www.wilsonweb.com/syndicate/)
Search Engine Watch News Feed:
(http://searchenginewatch.com/sew.xml)

There are plenty of other resources out there. Spend some quality time surfing your favorite marketing sites and see if they have syndication available.

If you want to exploit RSS quickly and easily and get the most benefits out of the technology without taking forever, then you’d find these extremely useful:

RSS Equalizer: (http://www.l1nk.com/urr/rrse.html)
Express RSS: (http://www.l1nk.com/urr/expressrss.html)

== Secret Resource #2: Static Article Syndication Sites

One of the tried and true methods for building a name online is to write and publish your own articles. Thousands of writers submit articles each day to article syndication sites.

The trade off is simple: web site and e-zine publishers are granted permission to re-print these articles as long as they remain unchanged from the original and the writer’s by-line is kept intact. The publisher wins by getting free content, and the writer wins whenever someone new sees their by-line and clicks on their URL.

Here are some of the top sources for finding free, re-printable articles:

First in Articles: (http://www.1st-in-articles.com/)
Marketing Words: (http://www.marketingwords.com/articles.html)
Idea Marketers: (http://www.ideamarketers.com/)
Market Position Newsletter: (http://www.bizweb2000.com/articles.htm)

Those should get you off to a good start. If you need more resources, just do a search on “reprint articles” in your favorite search engine or download a copy of the Alexa toolbar and scout out the related links that pop up for each site you visit.

And if you desire to create your own articles for traffic and profit, check this amazingly good resource out:
(http://www.l1nk.com/urr/twt.html)

== Secret Resource #3: Paying for Premium Content

You know the saying, “You get what you pay for”. By far, the most comprehensive database of premium marketing and business content comes from this one source:

Marketing Sherpa: (http://www.marketingsherpa.com/)

Content is divided into two specialty libraries: the Case Studies Library and the Practical Marketing Knowledge Library. The Case Studies Library profiles both large and mid-sized businesses and dives into marketing experiments on such topics as email marketing, business-to-business marketing, branding, subscriber base conversion and a whole lot more.

The Practical Marketing Knowledge library features over 250 articles and interviews with experts sharing step-by-step marketing plans.

If you would like to license Marketing Sherpa content for re-distribution, you’ll need to contact OSKAR Consulting courtesy of Elizabeth Karolczak. She can be reached via email at info@oskar.com, or via telephone at 1.650.625.1780. If she’s unavailable, simply ask to speak with an Electronic Licensing Representative.

== Secret Resource #4: Hire a Ghost Writer

When you hire a ghostwriter, or freelancer, you can have custom content created for your site. Your writer will pump out articles on any topic you specify and you get to put your name on the finished product!

The best way to hire a writer is to bid for his or her services. This allows you to negotiate the best deal for your budget if expense is an issue.

Here’s where to find and hire ghostwriters:

(http://www.elance.com/)
(http://www.guru.com/category.cfm?tc=23134&kw=web content&cid=500)
(http://www.freeagent.com/)
(http://www.freelancewriting.com/)

To discover the real secrets to getting tons of ghostwriters begging you to take their content, go to:
(http://www.l1nk.com/urr/ghostniche.html)

== Secret Resource #5: Your Own Web Visitors and Ezine Subscribers

What better way to generate content and develop a sense of community among your visitors than having them contribute to your site or ezine?

One shining example of this tactic in action comes from my friend, Willie Crawford, owner of (www.chitterlings.com). The site focuses on southern cooking recipes, but this tactic should work for internet marketing based sites as well.

Each week, Willie’s ezine subscribers submit dozens of recipes. He takes the best of the best and highlights them in each issue of the newsletter. You could do the same by soliciting your subscribers for articles, tips, product recommendations or even case studies on their own marketing efforts.

You simply edit the content for style, grammar and length, then toss a few of your own comments to add some flow to the presentation. This takes a minimal amount of effort and you produce a great publication that people want to read because they get to see themselves in print.

These 5 secret sources represent just the tip of the iceberg.

Content is plentiful if you know where to look. The best part is that it takes about half the time and effort to track down quality sources as it does to produce the content all on your own, meaning….

…Be a smart marketer and outsource!

About the Author
Ewen Chia has been marketing online since 1997 and is the owner of Instant Marketing Secrets Inc. For a limited time, discover how you can access $6,997+ worth of million dollar marketing secrets, interviews and audio recordings free at: (http://www.InstantMarketingSecrets.com)