What is an Autoresponder?

By Albert Hoogendoorn
Posted Wednesday, September 15, 2004

What is an Autoresponder? Amazingly enough, there are still many people trying to market a product, or service, online who do not know the answer to that question. The best place to find an answer is the world wide web. A few hours of online research resulted in a long list of definitions. I'll give you a few :

[1] "An auto-responder is a script that automatically responds to email with one or more pre written messages. Other names for Autoresponders are: mailbots, mailbots, inhabits, autoptic and email-on-demand."

[2] "An Autoresponder is an e-mail program located on a mail server, set up with single or multiple pre-programmed
messages."

[3] "Very simply, an Autoresponder is a bit of software that sits on a server and automatically delivers your information to anyone who asks for it."

[4] "An Autoresponder is just what it sounds like. It is software that automatically responds to e-mail that is sent to it."

All technical definitions. If you are interested, I have collected a lot more of these definitions and you can find the whole collection at my website (http://www.my-autoresponder-secrets.com)

I hear you say: "Hey Albert, what is the benefit of these technical definitions? I want to know what an Autoresponder can do for me and for my business!"

You are right, that is most important part. Continue reading, and you will have your answers.

[5] "An Autoresponder is A Seller Who Never Sleeps"

[6] "An Autoresponder is the Cheapest Personal Assistant you will ever hire"

[7] "Your Autoresponder, combined with savvy marketing is the speediest way to immediately boost business!"

[8] "Email Autoresponders are a time saving tool that send your selling message out automatically at standard intervals."

[9] "An Autoresponder is an immense time saver."

[10] "An Autoresponder turns visitors into buyers"

And finally:

[11] "Auto-responders make the difference between having a website that works hard for you and you constantly having to work hard for your website"

Do you notice the difference? These definitions point to the Huge benefits that Autoresponders have for you and your business.

Suppose you get 500 visitors a day to your site and one in fifty of them requests information. That's ten e-mails you're going to have to send manually for the next few days or weeks. And tomorrow you get another ten, and the next day another ten... can you imagine how complicated managing this process could be?

How can you handle this flood of email without Autoresponder?

About the Author
Albert Hoogendoorn is the publisher of Autoresponder Ezine, a free bi-weekly email newsletter about Autoresponders and
email marketing. Signup and get four valuable bonusses. (http://www.my-autoresponder-secrets.com)