Written vs. Audio Marketing?

By Jeremy Gossman
Posted Tuesday, August 31, 2004

Are you ready for some interesting figures?

* People remember only 10% of what they read

* People remember only 20% of what they hear

* But people remember 50% of what they both read and hear!

** And it is found that audio increases the web site viewers attention span by 45%

** Almost 80% of web users have audio!!!!!!

These figures reflect the necessity of having audio on your website. There are 3 basic components to recording audio:

1.) A Recording Program
2.) A Uni-Directional Microphone
3.) A Code that will call on your audio

Today, you will learn about the recording program. In order to record your voice or the sounds you desire, you must have a program that can do the job....

Total Recorder and Sonic Foundry's Sound Forge Studio 6.0 are 2 programs that come highly recommended.

To Find out more about these programs check out the links provided below:

(http://www.totalrecorder.com/)
(http://www.sonicfoundry.com/main.asp)

*Please note that there are several products at the Sonic Foundry website but for your recording purposes the Sound Forge Studio 6.0 will do the job and comes at a reasonable price.

#2, a uni-directional microphone.
A terrific uni-directional microphone can be found at Radio Shack.

(http://www.radioshack.com/)

Once you get there, you will want to do a search for Uni-Directional Microphone.

*Or you could always go by your local Radio Shack or electronics store.

With the use of the a program such as Total Recorder or Sound Forge Studio 6.0 and a microphone, you can start the recording process!

Now all that's left is step #3, a code that will call on your audio! This can be found at: (http://www.audioplayerpro.com/)
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