You've got the power, why aren't you promoting it?

By Martin Lemieux
Posted Sunday, August 8, 2004

Like all things, theft is theft, misery loves company, negative people are everywhere, business is sometimes bad, things go up and others go down.

If those are all true then knowledge is power right? Wrong, knowledge is only power if applied. So why is it that most of us only apply "commercialized" marketing tactics and fail to utilize the little stuff that counts?

For instance, Google allows us to promote 2 url's, (www.yoursite.com) &
(http://yoursite.com/)

So ok. Nothing new...

Then why aren't you promoting the power Google gave to you?

See there's some of us who know that adding a link to both urls within our sites is a powerful thing. But what most of us don't know is that you can't just simply add both url's and expect good results!

You can't just want popcorn without poping the corn!

What you want to do is give 2 URL's and 2 Key Phrases. That's it, there it is! So if you promote your main page twice,

re: (www.yoursite.com) & (http://yoursite.com/)

... Then you want to give Google 2 key phrases for both urls seperately within your title tag.

Don't stop there though, try utilizing both key phrases respectively within your description tag, alt tags, H1 tags and within a portion of your text.

Here are the results of your efforts:
So the next time google searches your site, it now has more food then before and you actually didn't have to do too much. Your search terms have now doubled for 2 urls pointing to the same information.

Have fun with this and remember, search engines don't like spam tactics and neither do your visitors, so play safe and stick to the rules!

About The Author:
Martin Lemieux is the founder of Smartads... Web Design In Hamilton - Marketing Tips Newsletter (http://www.smartads.info/)

OASES - Online Advertising Services (http://www.flyinggelatingames.com/)

The Web Clinic - Powerful Internet Marketing Tools (http://www.thewebclinic.com/)