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Your FAQ Page - A Sales Tool? You Bet![Jul. 14, 2004] How to turn your FAQ page into a highly productive tool that not only gives visitors the information they need, but also encourages more sales By Karon Thackston
Writing SEO Copy – 8 Steps to Success[Jun. 28, 2004] 8 simple guidelines to overhaul the copy on your website ensuring it’s agreeable to both search engines and visitors. By Glenn Murray
Wording Up Your Website[May 21, 2004] Back to basics. Forget funky design, good copywriting is the key to a clear and intuitive website. By Glenn Murray
If You Know It Isn't Broken, It May Need Fixing![Oct. 14, 2003] As we come to know our websites through repeated visits, we may become blind to faults within them. A good hard look at elements we have assumed are solid may suggest a need for changes. By Bob McElwain
Top 10 Search Engine Positioning Mistakes[Oct. 2, 2003] The top mistakes that people make when they try to optimize their sites for the search engines. Avoid these mistakes to save yourself a lot of anguish and frustration in the long-run. By Sumantra Roy
10 tips for writing great web content[Sep. 22, 2003] Online writing is different to writing for print. This is because: people read slower on the screen than on paper. Most readers scan for information instead of reading every word. People often come to the web to find specific information, rather than read for leisure.
The Other Side Of Headlines[Aug. 23, 2003] Page headlines matter, for as many as 80% of visitors click off the page and site before reading a word of content. There may be a need to send away even more. By Bob McElwain
Creating a Robots.txt file[Jul. 1, 2003] How you can create a robots.txt file in order to prevent your site from being penalized for spamming by the search engines. By Sumantra Roy
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