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Getting the Word out About Your Web Site: Five Innovative Ways

By Catherine Franz
Posted Thursday, September 30, 2004

1. Directory Linking

Create a directory of web sites on a specific topic on a single page on your web site. No more than 25 though. The major search engines will bounce you out if you have more than 25 on a single page. Have your web site listed on other people's web site. Again, if they are going to list more than 25 on a single page, don't bother, their site is going to be black balled and it's a waste of your time. This used to increase your rating in the search engines quite a lot, now it is about 20% effective. Nevertheless, effective.

2. Bonus Advertising or Exchange

Do you have a product or service that doesn't sell well? Let others add it to their offers as a bonus. Offer it as a freebie for someone else's product or service.

3. Trade Autoresponder Space

Trade autoresponder space with other businesses. If both of you send out information with autoresponders, exchange space for an ad between the two. You will want to keep the product/service exchange to noncompetitive or complimentary to your product. You can agree to exchange top or bottom or middle space.

4. Voice Mail Tip Line (This is my favorite!)

Start a free tip line. Offer a daily, weekly, or monthly tip on your services or products on your voice mail. If daily, create enough for five days a week for three months. Than start all over again. The tips work best if related to your business. Include your ad for your web site or business at the beginning or end of your message. I have also seen consultants add tips for their favorite clients because they believe that the more successful their clients are, the more they will be as well.

5. Content Swap

Exchange articles or other content with other websites and ezines. You could trade articles, top ten lists, etc. Both parties could include a resource box at the end of the content.

About Author:
Catherine Franz is a marketing industry veteran, a Certified Business Coach, Certified Teleclass Leader and Trainer, speaker, author, and Master Attraction Practitioner. For daily, weekly, and monthly marketing,nonfiction writing and deliberately creating ezines and other newsletters, visit: (, or 703-671-5677.


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