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Why Most People Fail at Marketing Anything on the Internet

By Dan Hamilton
Posted Sunday, September 26, 2004

Dear Friend,

Do you know why most people fail at marketing anything on the Internet? Even though the products or services they are trying to sell are awesome?

Pause a minute, regardless of your present level of success, and try to find out the #1 reason for failure so you can
avoid making the same marketing mistake most people make over and over. It is fairly simple: once they have caught
someone's attention, most people will start shouting about how great their products or services are - "nothing that you will have ever seen..."

Generally, when you own a "brick-and-mortar" business, you get to meet face-to-face with your potential customers at
least once. That's how people get acquainted and how business relationships are established and eventually develop into long-lasting and mutually beneficial rapports.

It's a fact, people are usually more enticed to do business with someone they feel they can trust. Believe me my friend, establishing trust on the Internet is the most difficult and challenging thing to accomplish. Why is that? There are at least two reasons:

1. People don't get to see each other, to feel each other, to see each other's expressions and body language which helps to gauge the person that is in front of us and immediately determine whether we want to do business with that person or not. Don't we say we have 5 seconds to make a good or bad impression?

2. There is so much hype and false promises. A lot of people have been led the garden path and are loosing confidence it
is even safe to do business online.

A few dishonest and unscrupulous people are making the majority of Internet marketers' life harder than ever. If you want to be successful online, your #1 goal is to establish a trustworthy relationship with your potential customers.

Instead of shouting about your products or services right off the bat, try to know their needs first!

Do that everyday and experience the difference it makes to your business. As we know, a good reputation takes years to
be built and only seconds to be ruined. Keep that in mind my friend and happy marketing!

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Always remember: you can't direct the wind but you can adjust the sails and shorten the journey leading to your success.

All the best,
Dan Hamilton

About the Author
Dan Hamilton is a Certified Guerrilla Marketer ( Proudly affiliated with Jay Conrad Levinson's Guerrilla Marketing Association


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