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Customizing E-Mail Addresses

By Tom Stone
Posted Sunday, November 21, 2004

Watch out for e-mail harvesting, or farming while choosing an e-mail service. Those free e-mail addresses can look good in the advertisements. Make sure they’re not actually “10 free SPAM portals.” In all fairness, e-mail’s successes and failures depend more heavily upon your mail program and your browser than the server that simply processed them. You can check to see which kind of mail server(s) a company is offering, and if there are any other layers of security available such as Anti-Virus and Anti-SPAM. Make sure the service is applying SMTP-Auto secure mail protocol. offers free e-mails with all of its web packages, as well as allowing for those e-mails to be forwarded to your current e-mail address. This provides an active mode of communication from customers through the website to the site owner, without installing additional e-mail software, or having to check a separate e-mail box for incoming messages.

Having those e-mail addresses configured with your new address also provides a great opportunity for you to distribute new business cards with the website address and e-mail address prominently displayed. Think for just a few more moments, and a flood of ideas develop through which to apply this new information in various marketing strategies. Everywhere your personal e-mail address used to go, can now be used as another inch of advertising space.

Talk to your web consultant about creating other custom e-mail addresses to satisfy customer needs, such as,, etc.

About the Author
Chairman, Georgia New Business Association; Founder, Network for the Advancement of Local Artists;


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